WedPro by WeddingDates, a leading wedding software provider, recently unveiled its ninth annual Wedding Industry Report – and we’re excited to share some crucial insights. Ciara Crossan, Founder and CEO at WeddingDates has pinpointed the top three things you need to focus on to make 2024 your best year yet for bookings: Create Personalised Experiences […]
Read MoreCatering to the Demands of Gen Z in Hospitality
Gen Z is a top target market, unsurprising as they are estimated to have £356 billion in spending power globally. Hoteliers, coffee shops, event venues, restaurants and bars are all competing to capture the attention of this 12–27-year-old market, but are they really catering to what Gen Z want from their hospitality experiences? In an […]
Read MoreUsing Data to Tell a Story
Think words are the only way to tell a story? Think again. Data can be a useful tool to drive a narrative and help your story cut through the noise, says Emma Eversham. In marketing and PR, words are our bread and butter. We use them to tell our stories and as a means to […]
Read MoreDough balls for your data?
I recently contributed to an article for The Caterer on loyalty so wanted to share a little more insight on this topic, especially from a communications perspective. The discussion in the article highlighted the critical role of technology in fostering customer engagement and establishing effective reward systems. Both are great for driving data capture and […]
Read MoreLeveraging The Power of Micro-Influencers in Hospitality
When you hear the term ‘influencer’ – what do you think of? Is it a celebrity, or reality TV star who has hundreds of thousands, or even millions of followers? A parent vlogger making waves with their Instagram Reels and TikToks? Or is it someone infinitely more niche in your circle of interests – a […]
Read MoreInternational Women’s Day 2024: What does inclusion mean to you?
With International Women’s Day 2024 centred around ‘Inspiring Inclusion’, we hear from inspiring women from across the industry about what inclusion means to them. Fostering equality to embrace and empower everyone Gender inclusivity to me is about recognising, highlighting, and addressing the diverse needs, experiences and contributions of all to foster equality and empower everyone, […]
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