Curious. Clever. Connected.
Guides
Our guides were created with a simple aim: to make good communications practice available to everyone working in hotels and venues, not just those with an agency on retainer.
We’re not here to hold knowledge back. We exist to help organisations build strategies they believe in and implement PR and marketing plans that hold up in the real world. From visibility in AI-led search to the fundamentals of good storytelling, we want businesses to stay ahead of the shifts that change how they are found, understood and trusted.
Each guide draws on the work we do every day, and the library will keep growing.
GEO & The New Visiblity Strategy
Created specifically for the hospitality industry, this guide explores how AI-driven search is reshaping discoverability and what hotels, restaurants and venues need to do to remain visible in this new recommendation-led landscape.
Awards Guidance
This guide explores why awards should be considered a positioning tool rather than just a shiny trophy, and what it takes to choose the right ones, write entries that stand out and market your success properly.
Hotel Photography Guidance
Created specifically for hoteliers, this guide explores how photography positions your property with guests, media and AI systems, and what it takes to move beyond static room shots towards imagery that tells a story worth booking.
