There is no denying that the marketing landscape has shifted so dramatically over the past two years that we can no longer simply compare behaviours to previous years or seasons. Recognising significant developments to the economic landscape as well as to your hotel’s market, it is crucial to review your marketing strategies to prepare your brand to reengage with your audience.
Read MoreTourism Minister reveals consolidated data is key to demonstrate the sector’s true economic value
Consolidated and credible data is critical for the UK treasury to understand the true economic value of the business meeting and events sector, says Tourism Minister Nigel Huddleston.
Read MoreHow to manage customer data to benefit your business
If you’re a hotel marketer or hotelier you will no doubt have been told how lucky you are to have access to data. This magical four-letter word and all it represents is supposedly the key to unlocking your customers and getting them through the door, then ensuring they spend well during their stay.
Read MorePromoting your business for staycations
While Britons are foregoing international travel for staycations, they are rediscovering what the UK has to offer, resulting in an opportunity for British tourism destinations to put themselves back on the map.
Read MoreThe rise of audio social media
The use of audio on social media is on the rise – here is a round-up of the current audio functions that social media has to offer.
Read MoreRecognising the value of PR in ‘brutal’ times
Enlisting the help of the right PR agency – one who understands the market you are trying to reach, the values of your business and what your audience is looking for – will be well worth the investment.
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