It’s never too early to plan your Christmas and New Year’s Eve offering, but are you maximising your PR opportunities? The Custard team have shared some of their top festive PR tips for both hotels and venues: The Festive Golden Ticket Christmas vouchers are an ideal opportunity to uplift sales and capture valuable customer data […]
Read MoreNew Data from SquareMeal Shows Increase in Early Christmas Party Bookings
It may only be August, but if you’ve already made a start in organising your Christmas party for the year – you aren’t alone. Recent data from restaurant and venue management platform SquareMeal shows that there was a 40% year-on-year increase in Christmas party bookings in June 2024 for businesses on the platform. Many of […]
Read MoreThe Meetings Industry Association reacts to Labour’s victory
The Meetings Industry Association’s (MIA) chief executive, Kerrin MacPhie, responds to Labour’s landslide UK general election win. The leading trade association representing the business meetings and events sector will be pressing the new government on the challenges being faced by the sector. From its latest quarterly MIA Insights that were published yesterday (4 July), just […]
Read MoreHow to Successfully ‘Trendjack’ a Celebratory Date
Happy Croissant Day! Happy Origami Day! International Talk Like a Pirate Day! (Arrrhhh) It occurred to me when seeing recent posts commemorating National Biscuit Day and National Gin Day that I don’t recall the existence of any of these celebratory dates during my childhood. There were the odd occasions when our school assembly celebrated St […]
Read MoreAn interview with: Kelly Mortimer @wedding_kelly
Custard caught up with Kelly Mortimer, a wedding industry influencer who shares her years of expertise on her Instagram account @wedding_kelly and LinkedIn on how wedding professionals across sales, planners, and venues can attract and convert couples. What do you believe sets apart successful venue sales teams? There are 2 parts to successful venue […]
Read MoreEmbracing Quirky Wedding Trends
Conventional weddings aren’t everyone’s cup of tea and for couples looking to step away from formal traditions, there are an increasing number of unique and innovative ideas available to make the nuptials even more memorable. Here are Custard’s top quirky wedding trends to watch. Intimate Weddings Small weddings are back and continue to grow in […]
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