Curious. Clever. Connected.
The Hospitality Marketing Experts
Custard is a dynamic hospitality marketing & PR consultancy, specialising in transforming the profitability and reputation of hospitality businesses by driving impactful and measurable results through intelligent marketing and PR.
Insights
A beginners guide to working with influencers
The world of influencer marketing has come a long way in the last few years. The word ‘influencer’ is no longer reserved for celebrities and household names, instead, it is being used by anyone with a social media account and a willingness to share their content with the world.
Consumers plan to spend lockdown savings on travel
A release of lockdown savings built up by UK households over the past 12 months is set to lead to an increase of more than £50bn in consumer spending this year, with a majority of consumers planning to spend more on travel.
How to make a good first impression on your website
We have just seven seconds to make a good first impression according to Forbes; 27 seconds according to a study by Dollar Shave Club; or as little as one tenth of a second according to studies by Bulgarian psychologist Alexander Todorov. The data differs, but it’s pretty clear we don’t have long.
Three PR myths. Busted.
To help give you a better understanding of PR and what it can achieve, Custard outlines three myths it often hears about PR and sets about busting them.
