The Hospitality Marketing Experts

Custard is a dynamic hospitality marketing & PR consultancy, specialising in transforming the profitability and reputation of hospitality businesses by driving impactful and measurable results through intelligent marketing and PR.


A beginners guide to working with influencers

The world of influencer marketing has come a long way in the last few years. The word ‘influencer’ is no longer reserved for celebrities and household names, instead, it is being used by anyone with a social media account and a willingness to share their content with the world.

Consumers plan to spend lockdown savings on travel

A release of lockdown savings built up by UK households over the past 12 months is set to lead to an increase of more than £50bn in consumer spending this year, with a majority of consumers planning to spend more on travel.

How to make a good first impression on your website

We have just seven seconds to make a good first impression according to Forbes; 27 seconds according to a study by Dollar Shave Club; or as little as one tenth of a second according to studies by Bulgarian psychologist Alexander Todorov. The data differs, but it’s pretty clear we don’t have long.

Three PR myths. Busted.

To help give you a better understanding of PR and what it can achieve, Custard outlines three myths it often hears about PR and sets about busting them.

Let’s work together

Our team of hospitality and marketing experts are on-hand to discuss your business’ needs.