As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024. If we want to attract world-class business […]
Read MoreCustard’s Top Hospitality Trends for 2024
From AI and weather patterns to experience-led packages and extended weddings – Custard’s top hospitality trends for 2024 explores some of the challenges and opportunities for the new year. Blame it on the Weatherman With El Nino weather patterns back with a vengeance and the ongoing climate crisis reaching ‘global boiling’ point, unpredictable weather patterns […]
Read MoreAutumn Statement 2023: What does this mean for business meetings and events?
Earlier this week, Jeremy Hunt unveiled his highly anticipated growth measures within the 2023 Autumn Statement, with whispers on an impending General Election leaving many expecting significant reform. Setting out the government’s tax and spending plans for the year ahead, which sees increases to the take-home pay and household budgets of millions of people, the […]
Read MoreHospitality Event Sponsorship: 5 Key Steps to Success
Sponsoring a hospitality event is a strategic marketing move that can significantly benefit your business, by increasing brand visibility, connecting with your target audience, while also driving growth. To help you make the most of this valuable marketing opportunity, we have compiled our five key steps to maximise the effectiveness of your event sponsorship, along […]
Read MoreDistracted minds lose UK economy £19.9bn a year
We’ve all been there – either scrolling on social media, checking our messages or daydreaming in meetings – but did you know that distractions are costing the UK economy a staggering £19.9 billion each year? Having witnessed first-hand the challenge being faced by today’s event planners, the Custard team was delighted to develop a campaign […]
Read MoreInfluencers and Hotels: Finding the Right Fit
Pool cleaners, stationery lovers, gamers and ‘realistic’ bakers – all these niches have one thing in common – a presence on social media and more specifically Instagram or TikTok, where there is an influencer for almost everything or anything. However, that doesn’t mean that they are the right fit influencer. When it comes to hotels […]
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