Custard

Curious. Clever. Connected.

The Hospitality Consultants

CUSTARD combines strategic positioning, brand thinking and communications expertise to help hotels, venues and hospitality brands stand apart, strengthen their value and unlock new opportunities for growth.

Everything we do is designed to build clarity, credibility and competitive advantage. Guided by our three principles, Positioning, Persuasion and Protection, we help organisations define who they are, where they stand and how they influence the audiences that matter most.

Strategy & Positioning

Brand & Messaging

Reputation & Resilience

Strategy & Positioning

Understand your place in the market and how to make it more valuable. We examine your competitive landscape, audience and proposition to uncover opportunities, sharpen your point of difference and define a clear direction for growth.

Positioning Audits | Market & Competitor Analysis | Proposition Development | Repositioning Strategy | Audience Insights | Launch Strategy | Relaunch Strategy  

Brand & Messaging

Give people a compelling reason to choose you. We define what makes your business distinctive, articulate the value you offer and turn it into a clear, consistent story. From your core messaging to your website and brand guidelines, we make sure your value is understood by the people who matter.

Brand Development | Brand Narrative | Brand Guidelines | Messaging Strategy | Content Strategy | Tone of Voice | Website Messaging 

Reputation & Resilience

Build a reputation worth protecting. We help you understand how your business is perceived, identify potential risks and strengthen trust among the audiences that matter. When challenges arise, we provide strategic counsel and communications support to help you respond quickly, decisively and in a way that protects confidence in your business.

Reputation Audit | Issues Management | Crisis Communications

The right expertise for you

Every business is different. You might need to sharpen your positioning, strengthen your reputation, raise your profile or find new ways to reach the audiences that matter. Or you might need a combination of these things.

At CUSTARD, we don’t believe in one-size-fits-all solutions. We start by understanding your business, your ambitions and the challenge you’re trying to solve, then bring together the right mix of expertise to meet your needs. That could mean focused strategic advice, practical support with a specific service, or a joined-up approach spanning strategy, brand and communications.

You bring us the challenge. We build the right approach around it.

What our clients say

“Custard brought a deep understanding of the hospitality industry and provided us with consistent, honest counsel throughout every stage of our journey – from refurbishments and upgrades to developing a focused narrative around our food service. Their work on location-focused PR helped put us firmly on the map for both the consumer and trade, and their strategic input helped shape how we present ourselves to both the media and our guests.” 
Nick DaviesOwner, The Cottage in the Wood
“Working with Custard has immeasurably improved our strategic approach to marketing, resulting in higher sales, website visits and an increased presence in the industry. They have been instrumental in helping us achieve a record-breaking summer for sales, acting as an extended arm of our in-house team, sensitive to the pressures we face and always communicating professionally.”
Raf AzzopardiHead of Events, Regent’s Events
“Being hospitality specialists, the team understand our industry and are committed to being, what I feel is, the number one sustainable communications agency in the UK, if not Europe. The dedication, commitment and strategic planning is invaluable to us as an organisation. I am delighted with the progress so far and look forward to, what is setting out to be, a record year for 15 Hatfields, not only financially but also increasing our wider reach of sustainable best practice within the UK events industry.”
Warren CampbellGeneral Manager, 15Hatfields

Your business has more potential. Let’s unlock it.

Whether you’ve got a clear brief, a tricky challenge or just a feeling that something could be better, we’re all ears.

Get in touch