Once a handy term for tacking a few leisure days onto a business trip, *bleisure* has already attracted many an eyeroll as ‘so last year’
Read MoreRetain to sustain: The latest MIA Insights
At Custard, we’ve proudly been involved with The Meetings Industry Association’s (MIA) Insights from its very first edition.
Read MoreThis isn’t just a comeback, this is an M&S comeback – well almost!
This was the snack sized campaign that grabbed my attention this month and I can’t get enough of it. It’s picky, it’s proud and it’s perfectly timed.
Read MoreWhy PR has to create conversations that matter
This week is National Conversation Week – a timely reminder that at the heart of every meaningful story, every powerful message, and every headline that sticks is one thing: real connection
Read MoreLacking Loyalty
I’ve been brewing and stewing on this article for a while as it’s the focus of my favourite subject: Loyalty.
Read MoreWhy I’ve reframed PR from Public Relations to Profitable Relationships
From studying PR within my business and finance degree through to my first experience in a PR role 30 years ago, I’ve always felt it was one of the hardest professions and disciplines to explain.
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