Curious. Clever. Connected.
We deliver strategic, outcome-driven campaigns that build reputation, drive bookings, grow market share and influence industry conversations.
Our positioning strategies are built around what works – bold ideas, targeted messaging, strong storytelling, and a ‘What Else?’ mindset that ensures every angle is explored for maximum impact.
Whether you’re launching, repositioning or scaling your hotel, venue, supplier business or association, we deliver PR that means business.
Our approach to PR begins with strategy. We work in a consultative, collaborative way to develop robust long term plans that align with your business goals and brand vision. Every strategy we create is tailored – built around your audiences, markets, challenges and opportunities. By combining all elements of PR, from media relations and content to partnerships and thought leadership, we deliver multi-channel campaigns that are measurable, meaningful and built for long-term impact.
Our team connects your brand with credible lifestyle, travel, and business influencers. We handle everything from outreach and negotiations to content coordination and performance tracking, ensuring authentic visibility. Crafting strong articles, opinion forming features and impactful announcements that secure high impact coverage.
We maintain strong relationships with national, regional, consumer, and trade press. Our media relations experts proactively pitch stories and manage press opportunities and events that build authority and drive footfall.
We’re not just plugged into the hospitality industry – we’re part of the circuit. From trade associations and membership bodies to community platforms and industry think tanks, we’re right where the conversations happen.
We work alongside leading industry organisations, suppliers, and decision-makers to keep your brand visible, relevant and ahead of the curve. Whether it’s lobbying support, collaborative campaigns, sector-wide initiatives or behind-the-scenes influence, we connect you to the right people and put your brand at the heart of the industry.
From compelling, traffic driving blog content and social media strategy to email marketing and website development, we create digital content that builds engagement and elevates your online presence across key hospitality platforms.
Forget filler. We create sharp, SEO-optimised blogs, scroll-stopping social media, and content campaigns that spark bookings and brand loyalty. From newsletters to complete website overhauls – we make your digital presence count.
Reputation risk? We’re already on it. We monitor, anticipate and defuse issues before they blow up – with our own development model which provides a smart, discreet crisis comms plans that protect your brand when it matters most.
We proactively monitor and manage potential impact to your brand reputation, providing strategic counsel, communications plans, and support during sensitive situations to ensure long-term trust and operational continuity.
We identify, cultivate and manage strategic partnerships that unlock new audiences, drive commercial value and elevate your brand presence in the hospitality and travel sectors. From joint promotions and content collaborations to cross-brand campaigns and destination-led alliances.
We handle everything from sourcing the right partners and building rapport to negotiating terms and formalising agreements – always with a focus on mutual value and shared goals.
We turn insight into impact. From market research and trend analysis to whitepapers and reports, we create content that drives conversation and builds authority. Whether supporting a campaign or shaping industry thinking, we help you lead with credibility and purpose. Our work has driven authority, sparked debate and supported our clients growth.
We use strategic PR to define, refine and elevate your brand positioning. Through consistent messaging, compelling storytelling and targeted media coverage, we shape how your brand is seen, understood and remembered. Whether you’re launching, repositioning or expanding into new markets, we ensure your voice cuts through the noise — building authority, trust and recognition where it matters most.
We don’t just find awards for you to win – we make sure they matter. Our team critically evaluates which awards align with your brand, goals and positioning, ensuring your time and investment deliver real value. We research and shortlist the most credible and impactful opportunities, then craft standout entries that meet judging criteria, showcase your strengths and elevate your reputation. From hospitality honours to global business benchmarks, we help you win recognition that drives visibility, trust and commercial advantage.
We position your people and business as leaders in the industry. Through strategic profiling, we raise the visibility of your key people — positioning them as trusted voices through thought leadership content, high-profile speaking engagements, media interviews and expert commentary. We identify the stories, insights and perspectives that set your team apart, then build tailored campaigns to enhance their credibility, grow influence and align personal reputation with business growth. It’s not just about raising profiles — it’s about building authority that opens doors and drives impact.
We create and deliver standout events that amplify your message and bring your brand to life. From press launches and media showcases to industry conferences and education sessions, we design experiences that engage the right audiences and generate lasting impact. With exceptional organisational skills, a black book of high-value contacts, and proven experience in securing strategic sponsorships, we ensure every detail is delivered flawlessly. Whether it’s a bespoke event or part of a wider campaign, we make sure your story is seen, heard and remembered
Custard Communications Ltd
WeWork
71-91 Aldwych House
London
WC2B 4HN