The Meetings Industry Association’s (MIA) chief executive, Kerrin MacPhie, responds to Labour’s landslide UK general election win. The leading trade association representing the business meetings and events sector will be pressing the new government on the challenges being faced by the sector. From its latest quarterly MIA Insights that were published yesterday (4 July), just […]
Read MoreHow to Successfully ‘Trendjack’ a Celebratory Date
Happy Croissant Day! Happy Origami Day! International Talk Like a Pirate Day! (Arrrhhh) It occurred to me when seeing recent posts commemorating National Biscuit Day and National Gin Day that I don’t recall the existence of any of these celebratory dates during my childhood. There were the odd occasions when our school assembly celebrated St […]
Read MoreAn interview with: Kelly Mortimer @wedding_kelly
Custard caught up with Kelly Mortimer, a wedding industry influencer who shares her years of expertise on her Instagram account @wedding_kelly and LinkedIn on how wedding professionals across sales, planners, and venues can attract and convert couples. What do you believe sets apart successful venue sales teams? There are 2 parts to successful venue […]
Read MoreEmbracing Quirky Wedding Trends
Conventional weddings aren’t everyone’s cup of tea and for couples looking to step away from formal traditions, there are an increasing number of unique and innovative ideas available to make the nuptials even more memorable. Here are Custard’s top quirky wedding trends to watch. Intimate Weddings Small weddings are back and continue to grow in […]
Read More3 Essential Tips for Wedding Venues in 2024
WedPro by WeddingDates, a leading wedding software provider, recently unveiled its ninth annual Wedding Industry Report – and we’re excited to share some crucial insights. Ciara Crossan, Founder and CEO at WeddingDates has pinpointed the top three things you need to focus on to make 2024 your best year yet for bookings: Create Personalised Experiences […]
Read MoreCatering to the Demands of Gen Z in Hospitality
Gen Z is a top target market, unsurprising as they are estimated to have £356 billion in spending power globally. Hoteliers, coffee shops, event venues, restaurants and bars are all competing to capture the attention of this 12–27-year-old market, but are they really catering to what Gen Z want from their hospitality experiences? In an […]
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