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First ever SET-JET Summit unveils conference programme sneak peek

August 13, 2025 by CUSTARD

SET-JET 25 – the first-ever World Screen Tourism Summit – has unveiled a sneak-peek at its two-day conference programme. 

The main conference on Friday 21 November at Birmingham’s ICC (International Convention Centre) will feature a keynote session with British Film Commission’s CEO, Adrian Wootton OBE, alongside the producer of The Crown and CEO of Left Bank Pictures, Andy Harries OBE. The conference is set to include ten main-stage sessions, and six optional ‘deep-dive’ seminars on all aspects of screen tourism between 9.30am and 5pm.  

Further newly announced speakers include Visit Svalbard’s CEO, Ronny Brunvoll.?Svalbard, one of the world’s northernmost occupied territories administered by Norway, has featured in recent blockbusters Mission: Impossible – The Final Reckoning, and as Superman’s Fortress of Solitude in the recently released Superman movie, and Ronny will share his experiences in making this happen. 

Jakob Mueller, who manages filming and photography for Austria’s beautiful Palaces of Schoenbrunn, is another international voice on the speaking roster, and joining from the UK are Harvey Edgington, the National Trust’s respected Senior Filming & Locations Manager, and Visit Scotland’s Film & Creative Industries Manager, Jenni Steele. 

The summit begins with a SET-JET Gala Dinner on Thursday 20 November at the prestigious Birmingham Council House Banqueting Suite. The event is expected to attract up to 200 senior tourism, media and business personnel, and will take place from 7pm to 11pm, with a special guest speaker to be announced.? 

Two days of familiarisation visits are also available for selected tour operators, travel agents, location managers and production executives after the main conference to showcase filming locations and attractions on Saturday 22 and Sunday 23 November. 

You can view further information on the programme here, with the full outline programme and timings coming soon.  

Martin Evans, SET-JET 25 creator and Managing Director of The Tourism Business, said:  

“I’m delighted that the event programme is taking shape with such illustrious names sharing their knowledge and experience, and I look forward to seeing the international screen tourism community under one roof for the very first time. The event programme has been carefully planned to cover all areas of screen tourism and to help the sector prepare for set-jetting’s next wave of unprecedented growth.”  

Standard early-bird tickets to the summit are priced at £375 + VAT until 30 September. Tickets are priced at £295 + VAT for Association Members. Attendees can register to attend the event here. 

Accommodation at special rates at a selected number of Birmingham city-centre hotels are also available via the website.  

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