Following extensive industry demand and feedback, marketing experts from Best Loved Hotels, Custard Communications, DHM – The Hotel Marketing Agency and Silverfox Search are collaborating once again to offer Smarter Marketing Workshops across the UK. The free-to-attend events will focus on how hoteliers can work smarter to build and implement robust marketing strategies. Each workshop will provide hoteliers the imperative knowledge of how to incorporate PR, SEO, website optimisation and CRO into their marketing strategy, leading to measurable results, such as increased brand awareness, online conversion and direct website traffic. Following the workshop, attendees are given the opportunity to discuss trends, challenges and pick the brains of the experts and their peers in the ‘lunch and learn’ session. Speakers include Julian Ebbutt, managing director of Best Loved Hotels, Petra Clayton, founder and managing director of Custard Communications, Adam Hamadache, founder of DHM and Dickon Connolly, owner of Silverfox Search. The confirmed additional dates so far are: Wednesday 24 July – West Country – The Abbey Hotel, Bath Wednesday 11 September – Oxford Wednesday 23 October – Home Counties Wednesday 6 November – Channel Islands Previous attendees, including Cotswold House Hotel, Lords of the Manor, Georgian House and Whittlebury Park, have labelled the workshops ‘brilliant’, ‘must-attend’ and ‘incredibly useful’ for hoteliers. For more information or to register for your free place, visit https://hotelworkshop.co.uk/.