Our Approach

We specialise in growing businesses, from independent hotels to conference venues and from small suppliers to trade associations. We are the hospitality marketing experts.

Our focus is always on outcomes not output. Our ‘What Else?’ attitude ensures we deliver impactful marketing to a lucrative audience to help your hospitality business grow.



We know how to position your business to help strengthen your pricing proposition and to build a strong and engaged audience. Our thorough audit process and our expertise in PR, marketing, brand management and planning enables us to build robust strategies with measurable and impactful outcomes.

PR | Marketing Consultancy | Brand Management | Digital Marketing


Our knowledge in consumer behaviour and B2B drivers means we’ll be working hard to identify new audiences as well as build upon existing target markets.  Working together we will build clever, targeted campaigns and plans using our PR, marketing and brand management expertise. We create strong, credible stories about your business and target the right audience at the right time through intelligent planning.

PR | Marketing Consultancy | Brand Management | Auditing



Building your brand and growing your business is great but we also see ourselves as brand protectors, ensuring your business reputation is managed efficiently and limiting any risk of harm to your business. Our expertise in issues management and handling a crisis means you can be assured that your business reputation is being protected. From media training for spokespeople to developing robust crisis communications plans and processes, we believe in always being prepared and ready to respond.

Reputation Management | Digital Marketing | PR

Our Work

The Torridon - Amazing Hotels

The Torridon was identified as a potential hotel to be featured in the third series of Amazing Hotels: Life Beyond the Lobby.

The Meeting Show

During the COVID-19 pandemic, Custard successfully devised and managed a comprehensive PR strategy

Regents - Wedding campaign

Custard delivered a competition for an unsung hero to win a wedding worth £20k for their commitment to helping others during the Coronavirus pandemic.

mia: Managing Extraordinary Matters

Custard played a crucial role in supporting the mia in providing clarity and compiling powerful insights and information on behalf of the sector. 

Driving your business forward

Find out more about what we do to drive growth for hospitality businesses