The start of the year is typically a time when people vow to change their habits. Pledges to increase fitness, eat healthily and reduce alcohol consumption are often made as we leave the excess of the festive season behind us and launch ourselves into a new year.
Many of the changes we seek to make are ones designed to make us feel better, both physically and mentally and if these new habits are successfully adopted, they will undoubtedly improve other areas of our lives.
However, there is a way to improve another aspect of our lives without waiting to shed the pounds, completing a 5k run or scheduling in meditation sessions – changing our media diet.
Media consumption is rising, particularly since the arrival of Covid-19. According to estimates by emarketer, total media time (online, social and print) increased by almost 5% in 2020 as we sought out the latest information and updates around the pandemic.
But just as eating the wrong foods, drinking too much alcohol, and leading a sedentary lifestyle can affect our health and wellbeing, consuming the wrong type of media, or simply ingesting too much of it can have a detrimental effect on our personal and professional lives.
Instead of informing and enlightening us, the endless news updates, comment, and opinion from multiple, noisy sources can be distracting, confusing and time-consuming, often taking our focus away from what is important and leading us to miss relevant insight.
If you’re finding yourself distracted by the news and not sure where to go to find the information and insight required to help you make the right decisions for you and your business, it may be time to call in help.
In the same way one might consult a nutritionist for a healthy meal plan, hire a personal trainer to get a fitness plan underway, or subscribe to a yoga class to improve wellbeing, it is useful to seek professional help in managing your media diet.
While a PR agency is often hired with the purpose of putting a person or business INTO the media, its role is also to monitor the news and trends relevant to their clients’ businesses to not only find opportunities for publicity but help inform and guide them too.
Enlisting the help of PR professionals to monitor the media for you and steer you towards the publications, articles and other information that has significance to your business and its growth, will give you a healthier relationship with the news and can be the motivation you need to help sharpen your focus, so you concentrate on what really matters.
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