Uncertainty is all around. Brexit, recruitment crises, rate increases, and an all-around belt-tightening ahead of the choppy waters are being felt strongly throughout the hospitality industry.
Read MoreGetting the attention your brand deserves
Studies show that the average person is exposed to up to 10,000 brand messages a day. Microsoft claim the average person now has an eight second attention span. That’s not even long enough to read this blog!
Read More25 years in PR
This year sees me clock up 25 years in Public Relations and there have been some pretty major changes in the past quarter of a century.
Read MoreMarketing like a pro: Copywriting
You may not be Shakespeare but you can inspire your customers with the words that you say or write through copywriting.
Read MoreBe bold, be daring
The competition is constantly increasing. Costs are getting higher. Threats to business never go away, but with the right marketing strategy it’s not all doom and gloom.
Read MoreHow Custard approach the branding process
Branding is a critical element for any business, it can fundamentally underpin the communications and marketing strategy Custard writes and implements for its clients; so, it’s important to us too! We recently delivered a workshop for one of our valued clients to help steer and cement their brand repositioning plans.
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