Those of us dealing with the upper levels of our organisations have come to fear the dreaded phrase of “the same as last year, minus 10%” when it comes to budget setting in the run up to the new financial year.
Read MoreMarketing Like A Pro: Knowing your customer
This may seem like marketing 101, but truly knowing your customer is an art in itself.
Read MoreHow to sell your destination – creating PR hooks that will bring guests to your hotel
Your hotel’s location can be just as much of a selling point as the hotel itself – capitalising on what’s around can provide fantastic hooks for editorial and getting journalists interested in what you have to offer.
Read MoreThe power of marketing partnerships
In such a crowded market every organisation in the hospitality industry is looking for a strategy to get an edge on the competition.
Read MoreInvest and learn to survive
Uncertainty is all around. Brexit, recruitment crises, rate increases, and an all-around belt-tightening ahead of the choppy waters are being felt strongly throughout the hospitality industry.
Read MoreGetting the attention your brand deserves
Studies show that the average person is exposed to up to 10,000 brand messages a day. Microsoft claim the average person now has an eight second attention span. That’s not even long enough to read this blog!
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