Google’s consumer insights team have been busy decoding consumer decisions to make sense of what they declare the ‘Messy Middle’, whereby consumers and prospects are triggered into an independent exploration and evaluation phase within the purchasing journey.
Read MoreShare of Voice vs Share of Search
In a recent article for Marketing Week, columnist and marketing professor Mark Ritson shared details of a new metric to challenge the traditional ‘Share of Voice’ theory to enable brands to understand their position in the market more accurately in-keeping with modern marketing channels.
Read MoreMarketing effectiveness and funnel juggling
Customer funnels are a fundamental part of marketing planning, where specific steps designed around your target customer profiles should be laid out for each stage of the brand-building and purchasing journeys.
Read MoreKeep Communicating: Your Next Steps
We have developed tactical advice and opportunities to help strengthen your message and position at this challenging time.
Read MoreLoyalty and trust will support confidence
Following on from my previous article about the differences between frequency and loyalty, I wanted to highlight an opportunity we need to be focusing on in the hospitality sector right now.
Read MoreHow to embrace video in your LinkedIn content strategy
LinkedIn video content generates five times the engagement as image or text-based content and currently live video on LinkedIn generates over 24x more engagement, with people-focused posts getting the highest level of interest. If you aren’t already utilising video content in your content strategy, what’s stopping you?
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