Do marketers underestimate the obvious signs of consumer behaviour because we rely on ‘science’ and past theory?
Read MoreWhy jumping the PR-ship is a recipe for disaster in a crisis
On Monday PR Week reported that Tesla had allegedly dissolved its company-wide PR department. This makes the company the first carmaker to entirely shut itself off from direct communication with the media.
Read MoreInstagram at 10: the future of marketing
What does the future of marketing look like on Instagram? We share three trends hospitality marketers should be utilising.
Read MoreHow Google’s findings on purchase behaviour impact the future of content marketing
Google’s consumer insights team have been busy decoding consumer decisions to make sense of what they declare the ‘Messy Middle’, whereby consumers and prospects are triggered into an independent exploration and evaluation phase within the purchasing journey.
Read MoreShare of Voice vs Share of Search
In a recent article for Marketing Week, columnist and marketing professor Mark Ritson shared details of a new metric to challenge the traditional ‘Share of Voice’ theory to enable brands to understand their position in the market more accurately in-keeping with modern marketing channels.
Read MoreMarketing effectiveness and funnel juggling
Customer funnels are a fundamental part of marketing planning, where specific steps designed around your target customer profiles should be laid out for each stage of the brand-building and purchasing journeys.
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