If you’re a hotel marketer or hotelier you will no doubt have been told how lucky you are to have access to data. This magical four-letter word and all it represents is supposedly the key to unlocking your customers and getting them through the door, then ensuring they spend well during their stay.
Read MorePromoting your business for staycations
While Britons are foregoing international travel for staycations, they are rediscovering what the UK has to offer, resulting in an opportunity for British tourism destinations to put themselves back on the map.
Read MoreThe rise of audio social media
The use of audio on social media is on the rise – here is a round-up of the current audio functions that social media has to offer.
Read MoreRecognising the value of PR in ‘brutal’ times
Enlisting the help of the right PR agency – one who understands the market you are trying to reach, the values of your business and what your audience is looking for – will be well worth the investment.
Read MoreThe dos and don’ts of venue FAM trip planning
FAM trips, also known as familiarisation trips, offer the perfect platform to bring people to your venue to experience first-hand what is on offer.
Read MoreThe Meetings Show appoints conference and content manager
The Meetings Show has appointed Erica Oghoghorie as conference and content manager to oversee the event’s comprehensive education programme.
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