June’s extended bank holiday weekend has been added to the nation’s diary and we’re almost ready to crack open the fizz in celebration of the Queen’s Platinum Jubilee.
Marking this historic milestone is, of course, the reason behind nationwide celebrations but even if you aren’t a royalist, the event serves as a reminder that we should stop and take a moment to commemorate our achievements.
Observing milestones, anniversaries and success, however big or small, is important, because it highlights how far you’ve come and provides an opportunity to reflect on the journey there, as well as set new goals.
From a marketing perspective, these achievements provide a well-timed hook for a story, or simply give a business the chance to shout about their accomplishments.
Most importantly, the practice enables us to embrace ‘jubilation’, the feeling of great happiness and triumph. Aren’t we all in need of that?
Anniversaries and successes Custard is celebrating:
‘Jubilee’ itself is shorthand for a special anniversary of an event and there is no shortage of these across the industry this year:
10th: Wivenhoe House and the Edge School celebrates 10 years in June.
10th: The Meetings Show, the UK’s leading platform for the world’s meetings and events community, marks its 10th edition of the show on June 29 and 30.
10th: Vanbrugh House Hotel, Oxford, celebrates 10 years in business.
15th: Custard turns 15 on 22 October
30th: Scottish Highland resort, The Torridon, celebrates 30 years of being owned by the Rose-Bristow family.
Meeting goals, winning awards and other major achievements are always worthy of celebration and these success stories allow just that
- The Hoteliers’ Charter, a movement designed to raise the profile of the hospitality industry and promote hospitality as a profession of choice has reached 500 members.
- Event venue IET London: Savoy Place has been awarded Platinum ECOsmart status by Greengage for its innovative and impressive commitment to sustainability.
- The QEII Centre in London is celebrating global award wins after it achieved Gold in the City Venue and Bronze in the Versatile Venue categories of the Eventex Awards 2022.
- The Cottage In The Wood in Malvern has won the Taste of Worcestershire award, as well as being the first company in Worcestershire to be awarded The Green Tourism Mark.
- Industry event Lunch4Ukraine has raised £175k for the DEC’s Ukraine Humanitarian Appeal.
- Regent’s Conferences & Events celebrates a sold-out summer of events ahead, after hosting a hugely successful May showcase with surging guest list numbers as optimism for the future of large events soars.