Insights

Introducing Custard’s Green Champions

By Natalie Blachford

Earlier this year, inspired by the Meetings Industry Association (mia)’s ‘Plastic Pledge’ campaign, Custard decided it was time to review the company’s environmental policy and start implementing actions to make Custard a more sustainable business.

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The balancing act: keeping up with techy trends while preserving personalisation

By Anna Wolfram

Redefine the power of marketing through the eyes of your customer, your brand and your marketing team.

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The secret art of raising restaurant profits

By Georgia Ward

You pick up a menu, have a scan of the available dishes, narrow these down to a couple that take your fancy, and place your order. But are you really in control of what you have chosen?

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Marketing Like A Pro: Knowing your customer

By Georgia Ward

This may seem like marketing 101, but truly knowing your customer is an art in itself.

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Blockchain: What is it, and why can’t you ignore it?

By Georgia Ward

The hospitality industry may not yet have seen the implications of blockchain or know how the technology could bring benefits to businesses, but it’s a hot topic that can’t be ignored.

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Social Savvy

By Georgia Ward

Social media influencers: Whether you love them or hate them, they’re here to stay; so what’s the best way to work with them to ensure a positive impact on your hotel?

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Ones to Watch

By Georgia Ward

We explore the growing markets that are keeping hotels on their toes to find out why they are on an upward trajectory.

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Experience, excite, engage

By Natalie Blachford

Think experiential is just a buzzword for big brands that isn’t impacting on hotel marketing? Think again.

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