Those of us dealing with the upper levels of our organisations have come to fear the dreaded phrase of “the same as last year, minus 10%” when it comes to budget setting in the run up to the new financial year.
Representatives from 35 nations will come together in London in November for the world’s leading conference on global military satellite communications.
The hospitality industry is fluid and dynamic, with many aspects of it changing daily.
Earlier this year, inspired by the Meetings Industry Association (mia)’s ‘Plastic Pledge’ campaign, Custard decided it was time to review the company’s environmental policy and start implementing actions to make Custard a more sustainable business.
Redefine the power of marketing through the eyes of your customer, your brand and your marketing team.
You pick up a menu, have a scan of the available dishes, narrow these down to a couple that take your fancy, and place your order. But are you really in control of what you have chosen?
This may seem like marketing 101, but truly knowing your customer is an art in itself.
The hospitality industry may not yet have seen the implications of blockchain or know how the technology could bring benefits to businesses, but it’s a hot topic that can’t be ignored.