Insights

Why getting out and about will drive curiosity, connections and clever ideas

By Petra Clayton

One of the greatest values in outsourcing your PR and marketing is that you are relying on our knowledge, expertise and network to bring impactful ideas, new strategies and relevant relationships to your business.

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Budgeting for success

By Petra Clayton

Those of us dealing with the upper levels of our organisations have come to fear the dreaded phrase of “the same as last year, minus 10%” when it comes to budget setting in the run up to the new financial year.

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Global military space communications industry to converge in London

By Natalie Blachford

Representatives from 35 nations will come together in London in November for the world’s leading conference on global military satellite communications.

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Keeping pace in a changing industry

By Georgia Ward

The hospitality industry is fluid and dynamic, with many aspects of it changing daily.

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Introducing Custard’s Green Champions

By Natalie Blachford

Earlier this year, inspired by the Meetings Industry Association (mia)’s ‘Plastic Pledge’ campaign, Custard decided it was time to review the company’s environmental policy and start implementing actions to make Custard a more sustainable business.

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The balancing act: keeping up with techy trends while preserving personalisation

By Anna Wolfram

Redefine the power of marketing through the eyes of your customer, your brand and your marketing team.

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The secret art of raising restaurant profits

By Georgia Ward

You pick up a menu, have a scan of the available dishes, narrow these down to a couple that take your fancy, and place your order. But are you really in control of what you have chosen?

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Marketing Like A Pro: Knowing your customer

By Georgia Ward

This may seem like marketing 101, but truly knowing your customer is an art in itself.

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