Premium juice brand Frobishers joins the pub and bar industry elite at PUB15, the new trade show dedicated to the sector taking place at Olympia on 18 and 19 February. The not-from-concentrate, no-nonsense juice brand will feature alongside a hand-picked selection of key products, services and suppliers, all chosen to offer the modern day publican inspiration and ideas to help boost their business.
100% natural fruit juice supplier, Frobishers, will focus on communicating to multiple operators and pub entrepreneurs the benefits of selecting premium products to serve within their bars. Appearing on stand 144, Frobishers will be showcasing and sampling their range of nine nothing added, nothing taken away juices, three smoothies and three blended juice drinks under the brand name Fusion.
The event also offers the ideal platform to present a key Frobishers campaign for 2015, ‘The Unusual Suspects’. The campaign encourages operators to create imaginative, eye-catching and revenue generating mocktails to extend customers’ repertoire of choice within the soft drinks sector and operators’ potential to increase profit margin. Frobishers will offer visitors the chance to sample some of the non-alcoholic cocktails they have created to support the ‘Unusual Suspects’ campaign, including a bespoke mocktail created specifically for PUB15, plus they will distribute supporting POS material for visitors to display within their own bars to prompt purchase in the form of bar menus and recipe cards.
Visit the Taste Table on day one of the show (18 February) to see Frobishers shake things up and show visitors how to create a variety of interesting and easy to make mocktails under the guidance of mixology masters, BlackLeaf Events. Plus hear more about the profit making potential of premium soft drinks from Steve Carter, Frobishers sales & marketing director, as he joins Yummy Pub Co. co-founder, Tim Foster, Simon Stenning from Allegra Strategies and Matt Eley, editor of InaPub, in a session ‘Go premium to pimp up your profits’ on Thursday 19 February at 1.30pm.
Commenting on Frobishers’ involvement at PUB15, Steve Carter says: “PUB15 offers a great new platform to profile the Frobishers offering to operators who are keen to find new ways to grow their business. Growth within the UK premium soft drinks sector outstrips that of more main stream, ‘made from concentrate’ brands, and for a good reason. Premium soft drinks command premium prices, increasing operators’ potential cash margin by up to 15% to 20%, offering operators a compelling reason to trade up.”
Visit Frobishers on stand 144 at PUB15, plus register at www.thepubshow.co.uk to attend the Frobishers’ Taste Table session or the ‘Go premium to pimp up your profits’ seminar session.
To find out more about Frobishers full range of juices and juice drinks visit www.frobishers.com
