The AA is recommencing its quality accreditation schemes in the Republic of Ireland, marking an important milestone in their ongoing growth plans and commitment to recognising and supporting excellence across Irish hospitality.
AA Hotel and Hospitality Services will undertake all inspections across the country with hotels in the Republic of Ireland having the opportunity to be part of the AA membership accreditation scheme.
AA accreditation in Ireland will build on the continued momentum of the AA’s inspection processes and digital platforms, including RatedTrips.com, which is continuing to reach a wider audience with 23% traffic growth over the past year.
The highly regarded three-level AA accreditation system, includes: Visitor Ready, Quality Assessed and Quality Star Rated. The coveted AA Rosette award, which celebrates 70 years in 2026, is the most respected accolade for culinary excellence in the UK and will also be available to hotels as part of the broader inspection and recognition programme across Ireland.
Irish hotels participating in the AA membership scheme will benefit from promotion across RatedTrips.com, and AA publications, ensuring visibility to high-intent domestic and UK travellers. Member profile pages have also been enhanced to improve visibility, search functionality and consumer engagement, while modernised AA signage has been introduced to strengthen brand recognition on site.
Inspection applications for 2026 are now open, with AA Hotel and Hospitality Services working closely with Irish hotels.
Simon Numphud, Managing Director at AA Media said “The AA has been supporting and working with the hospitality industry for over 118 years, a heritage of which we are very proud. We are committed to the continued recognition of excellence and widening our reach to benefit all those that wish to be AA accredited. We have played an integral part in AA Hotels in Ireland in the past, and we are delighted to be assuming full responsibility for the schemes there moving forward”.
Don Brennan, Chief Commercial Officer at AA Ireland said “We are pleased to see the AA’s quality schemes formally re-established in the Republic of Ireland. Independent accreditation plays an important role in supporting standards across our hospitality sector, and this renewed focus will provide Irish hoteliers with both recognition and enhanced visibility to key domestic and UK audiences. We look forward to working closely with the AA UK.”
Visit RatedTrips to discover all AA-rated places to stay and eat.
To join the AA and get rated visit https://www.aahospitalityservices.co.uk/ireland-hospitality-accreditation/
