Custard

Curious. Clever. Connected.

The Positioning Consultancy for the Hospitality & Events Indsutry

We work with suppliers, associations, industry bodies, trade shows and charities to raise their profile and influence across the hotel, venue and events sectors.

Using our sector-specific expertise, we deliver strategic communications, content, digital engagement, partnerships and reputation management to strengthen your voice, build credibility and support long-term positioning, from shaping clear strategic narratives to driving engagement, participation and advocacy.

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Our Industry Expertise

Public Relations & Reputation Management

Shaping perception, building trust and amplifying the stories that matter most

  • Press Office & Media Relations
  • Editorial Coverage
  • Profiling & Thought Leadership
  • Awards Strategy & Submissions
  • Issues & Crisis Communications
  • Events & Launch PR
  • Partnerships & Collaborations

Digital Marketing & Performance

Turning attention into action through smart, performance driven campaigns

  • Content Creation
  • SEO
  • PPC & Paid Campaigns
  • Social Media Strategy & Management
  • E-comms
  • Media Buying

Brand Strategy & Creative Content

Clear positioning and compelling creative that define who you are and bring your brand to life

  • Brand Positioning & Strategy
  • Tone of Voice Development
  • Brand & Communications Workshops
  • Visual Identity & Branding
  • Print & Design
  • Photography
  • Videography & Film

Insights, Research & Planning

Creating confident insight that turns data into effective campaigns

  • Audience & Market Research
  • Media Landscape Analysis
  • Insight Reports & Trend Analysis
  • Campaign Planning & Channel Strategy

What our Industry clients say

"The Custard team are strategic, creative and proactive. The PR plans which they have executed over the past few years have helped us to grow as a show with increased engagement, visitor numbers and suppliers exhibiting. I would highly recommend working with the Custard family."
Jack Marczewski | Portfolio Event Director, The Meetings Show
"The Custard team has always supported the MIA brilliantly. As a team they have worked strategically with the MIA to ensure we are communicating regularly and well with members and that the work we have been doing with Government departments is supported with first class industry intelligence. They truly are a first-class team and one that I am hugely proud and relieved to have on our side.
Jane Longhurst | Past CEO, The Meetings Industry Association
"When we first started working together back in April last year, I remember thinking very early on that this felt different. It never felt like a client briefing an agency, or a project being managed at arm’s length. From the outset, it felt like a partnership. Real conversations. Honest challenge. Mutual trust. And a shared understanding that if we were going to do this, it had to stand for something and it had to be done properly."
Francisco Macedo | Conference Chair, The Hotel Leadership Conference

Our industry work

Let's work together...

Our team are on-hand to discuss your business and transform its position.

Get in touch