Custard

Curious. Clever. Connected.

The Positioning Consultancy for Hotels

We work with independent hotels, hotel groups, and global brands to elevate their profile across both corporate and consumer audiences.

Shaping clear corporate positioning and leadership credibility and creating standout consumer campaigns that drive awareness and loyalty.

We combine strategic PR, brand storytelling and data-led insight to ensure hotels are recognised not just for where they are but what they stand for. Turning the right attention into commercial momentum, meaningful engagement and measurable growth.

Our Hotel Expertise

Public Relations & Reputation Management

Shaping perception, building trust and amplifying the stories that matter most

  • Press Office & Media Relations
  • Editorial Coverage
  • Profiling & Thought Leadership
  • Awards Strategy & Submissions
  • Issues & Crisis Communications
  • Events & Launch PR
  • Partnerships & Collaborations

Digital Marketing & Performance

Turning attention into action through smart, performance driven campaigns

  • Content Creastion
  • SEO
  • PPC & Paid Campaigns
  • Social Media Strategy & Management
  • E-comms
  • Media Buying

Brand Strategy & Creative Content

Clear positioning and compelling creative that define who you are and bring your brand to life

  • Brand Positioning & Strategy
  • Tone of Voice Development
  • Brand & Communications Workshops
  • Visual Identity & Branding
  • Print & Design
  • Photography
  • Videography & Film

Insights, Research & Planning

Creating confident insight that turns data into effective campaigns

  • Audience & Market Research
  • Media Landscape Analysis
  • Insight Reports & Trend Analysis
  • Campaign Planning & Channel Strategy

What our hotel clients say

"We see Custard as an extension of our internal marketing team. Their trustworthy advice and strategic, creative support have been instrumental in raising our profile within the industry and reaching new audiences. The regular reporting and monthly face-to-face meetings offer real clarity - something that's increasingly rare and hugely appreciated in today’s fast-paced and (overly!) digital world. Their quick turnaround time on work and instant support, especially during reactive moments, have made all the difference. We can always count on Custard to deliver and it’s a pleasure working with their team.”
Josh Abbot | Director of Sales & Marketing, Foxhills Club & Resort
"Working with Custard has provided one of the most valuable and rewarding partnerships for us. The team has played a pivotal role in helping us reposition the hotel, they helped bring our vision to life through a strategic, all-encompassing PR approach. Their work on location-focused PR helped put us firmly on the map for both the consumer and trade, and their strategic input helped shape how we present ourselves to both the media and our guests.”
Nick Davies | Owner, The Cottage in the Wood Malvern
“Custard is basically my extended team that support our marketing function. The work we’ve done together on local partnerships has helped frame our local hotel marketing strategy for each of our 22 hotels. These partnerships have been identified to not only enhance the guest experience but also drive our reach locally, nationally and in some cases international. With the help of Custard we have entwined our partnerships with the hotel operation and this has driven guest experience to a new level.”
Marc Saunders | Director of Marketing & PR, Splendid Hospitality Group
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Our hotel work

Let's work together...

Our team are on-hand to discuss your business and transform its position.

Get in touch