One of the greatest things to learn as a marketer is never just look to your own market for inspiration or trends. Always look beyond your sphere of marketing activity to really create an edge. Well Barbie has certainly got us thinking beyond the travel and leisure industry having pretty much swamped the marketing pages […]
Read MoreWhy Hospitality Should Care About Blockchain
Written by Custard intern Nicholaus Harrington. From robots in kitchens to fully automated stores, the hospitality industry has never been one to shy away from innovation and new technology. However, when someone mentions blockchain, it’s easy to get lost in the seemingly endless buzzwords around ‘cryptography’, ‘decentralised ledgers’ and ‘peer-to-peer networks’, with no real explanation […]
Read MoreEnsuring Authentic Sustainability Messaging in Your Business
How do you become a sustainable business? Take action. How do you become known as a sustainable business? Effective storytelling. Sustainability storytelling, the art of communicating a brand’s commitment to environmental and social responsibility, has emerged as a powerful tool for businesses seeking to engage and connect with their target audience on a deeper level. […]
Read MoreCustard’s Highlights from The Meetings Show 2023
The Custard team was out in force last week at the annual The Meetings Show, managing the PR, coordinating media opportunities, creating social content, arranging interviews and managing the media lounge. This year’s #TakeTheTime theme encouraged event professionals to find time in their diaries to attend the two-day show and learn from experts, network with […]
Read MoreThreads: What Hotels and Hospitality Brands Need to Know
There’s (another) new kid on the block. Threads has arrived! Should hotels, hospitality brands, and venues jump on the bandwagon? Whilst we’ve only officially known about its imminent launch for a number of days, it has felt like a long time coming. It’s no secret that Twitter has largely fallen out of favour with social […]
Read MoreHow to create a winning cocktail menu for every customer
Whether it’s a creamy Pina Colada, a classic Old Fashioned or a fruity experience in the form of a Sex on the Beach, it’s no surprise that the UK is a big fan when it comes to cocktails. How much of a fan you ask? Well, over 10.3 million Brits are responsible for sipping on […]
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