Sponsoring a hospitality event is a strategic marketing move that can significantly benefit your business, by increasing brand visibility, connecting with your target audience, while also driving growth. To help you make the most of this valuable marketing opportunity, we have compiled our five key steps to maximise the effectiveness of your event sponsorship, along […]
Read MoreDistracted minds lose UK economy £19.9bn a year
We’ve all been there – either scrolling on social media, checking our messages or daydreaming in meetings – but did you know that distractions are costing the UK economy a staggering £19.9 billion each year? Having witnessed first-hand the challenge being faced by today’s event planners, the Custard team was delighted to develop a campaign […]
Read MoreInfluencers and Hotels: Finding the Right Fit
Pool cleaners, stationery lovers, gamers and ‘realistic’ bakers – all these niches have one thing in common – a presence on social media and more specifically Instagram or TikTok, where there is an influencer for almost everything or anything. However, that doesn’t mean that they are the right fit influencer. When it comes to hotels […]
Read MoreCustard takes to the stage at the Independent Hotel Show 2023
Independent Hotel Show is back on 16-17 October, a highlight of any hotelier’s calendar as the only industry event dedicated entirely to the needs of luxury and boutique hoteliers. Custard will be joining the event to soak up all of the latest news, knowledge, and insights, but also sharing some of our own during two […]
Read MoreCustard’s Highlights from the Annual Hotel Conference 2023
The Custard team was on the ground at the Annual Hotel Conference this month, managing the PR, coordinating media opportunities, and gathering insightful content from a plethora of sessions with leading hospitality experts. Here, we share our top insights and takeaways. How many mortgages need to go up before the queues stop outside a Brighton […]
Read MoreA Month in the Life of a Custard – Alice Hillary
Our paid summer internship scheme offers young people the opportunity to dip their toes into the exciting combination of hospitality, PR and marketing. Our second intern of the summer, Alice Hillary, talks us through what she took from her month here at Custard… My internship at Custard has been a thrilling and enlightening experience where […]
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