From slow walkers to loud chewers and everything in between, everyone’s got their list of pet peeves – the little things that just seem to aggravate you more than they reasonably should. While anyone who knows me knows that I find listening to music aloud on public transport quite possibly the worst sin any one […]
Read MoreCustard’s Top Takeaways from the Hotel Leadership Conference 2024
The Custard team was on the ground at the Hotel Leadership Conference this month gathering insightful content from the many exciting sessions across the two-day event. Here, the team share their top takeaways and insights. Artificial Intelligence – Daniel Otway, Content Writer Artificial Intelligence was a theme that was echoed across both days of the […]
Read MoreNurturing a Greener Tomorrow
In a world grappling with environmental challenges, the Greengage Insights Sustainability Conference and Awards emerged as a beacon of hope, bringing together visionaries, thought leaders, and change-makers to share insights and celebrate outstanding contributions to sustainability in the hospitality world. The event, held at QEII Centre, London, showcased a collective commitment to forging a path […]
Read MoreAre you yet to join the podcasting wave?
What is a podcast? A question very few will have a problem answering in 2023 with there now being a jaw widening 460 million listeners worldwide. With the podcast industry booming over the past decade, it is impossible to ignore this rising medium and it is important to consider the outcome of your involvement as […]
Read MoreVenue showcase overhaul is needed, research reveals
Traditional showcase events are failing to meet the expectations of 81% of event buyers research by The Delegate Wranglers and CUSTARD has found. Although the survey of event buyers and venues identified that venue showcases are well-attended – 87% of buyers attend them with 78% deeming them ‘essential’ to review a venue’s facilities – only […]
Read MoreMarketing in the plant-powered era
As the tenth anniversary of Veganuary approaches, the plant-powered movement is quite rightly no longer a niche trend but a marketing powerhouse. With 1.4 million UK residents embracing a vegan lifestyle, hospitality businesses continue to dive into the green wave. At Custard, we’ve dived into why this trend is vital for a brands success, and […]
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