The rise of social media, online comparison sites and increased consumer choice has today given customers more power than ever before. Understanding your customer is the first step in creating tailored marketing campaigns with effective outcomes.
Read MoreNostalgia marketing creates an urge to spend
Nostalgia gets people talking and that’s key to any marketing campaign, but never forget the importance of relevance
Read MoreStop and Think: The mia 25th Anniversary Conference
The mia announces 25th Anniversary ‘Stop and Think’ Conference on Friday 12th June 2015 at the spectacular BMA House in London.
Read MorePR: A failure of creativity? I think not!
Following the renowned Cannes Lions Festival, PR got blamed by the judges for a lack of ‘big ideas’ and ‘a failure of creativity’, but is that the case?
Read MoreBad spelling and grammer cause damage too your brand
As a restaurant, bar, hotel – or just about any other business on the planet for that matter – a first impression can mean everything and is likely to sway your customer’s opinion of you, which is why it is paramount that it is a positive one. Their first point of contact with you is […]
Read MoreBYO? OMG!
Never one to shy away from a reason to try somewhere new for lunch, I was very excited to be invited to finally get a chance to try the meat-fest at The Hawksmoor Seven Dials. Somewhat the last to jump on this bandwagon, I had been meaning to go for the last year, but never […]
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