Following the renowned Cannes Lions Festival, PR got blamed by the judges for a lack of ‘big ideas’ and ‘a failure of creativity’, but is that the case?
Read MoreBad spelling and grammer cause damage too your brand
As a restaurant, bar, hotel – or just about any other business on the planet for that matter – a first impression can mean everything and is likely to sway your customer’s opinion of you, which is why it is paramount that it is a positive one. Their first point of contact with you is […]
Read MoreBYO? OMG!
Never one to shy away from a reason to try somewhere new for lunch, I was very excited to be invited to finally get a chance to try the meat-fest at The Hawksmoor Seven Dials. Somewhat the last to jump on this bandwagon, I had been meaning to go for the last year, but never […]
Read MorePR degrees – are they representative of the here-and-now communications and media landscape?
Custard intern Dan Lifton tells us how his university invited him and his classmates to redesign their course themselves in a bid to keep pace with ‘new world’ PR and digital innovation.
Read MoreDestination Dining
Before you start using ‘destination restaurant’ in your marketing brief be really honest – are you truly a unique foodservice proposition that people will travel miles to visit?
Read MoreHow to convert savvy voucher vampires into loyal diners
We have some simple suggestions to convert your savvy voucher vampire into a loyal and valuable diner.
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