On 5 August, Instagram launched its newest feature, Reels, taking aim at the increasing popularity of TikTok and its short-form video content.
Read MoreLoyalty is not the same as frequency
This is a time to invest in loyalty and reward, not a time for mass marketing and costly incentives.
Read MoreThe promise of words
Many businesses are battling to find the right words to use to communicate with customers and staff at this time.
Read MoreThree reasons why your hotel or venue must have a Google My Business listing
As an additional platform of communication, a Google My Business listing should be approached with the same importance as a social media channel.
Read MoreHow influencers have evolved in 2020
With many hospitality organisations putting a halt to influencer marketing while COVID-19 paused activity, now, more than ever, may be the best time to create meaningful relations with influencers to promote your business and reach a wide variety of hospitality consumers.
Read MoreWhy we need to keep evolving
How we can look into and prepare for 2021 and beyond following our most challenging period yet due to COVID-19.
Read More
