Enlisting the help of the right PR agency – one who understands the market you are trying to reach, the values of your business and what your audience is looking for – will be well worth the investment.
Read MoreThe dos and don’ts of venue FAM trip planning
FAM trips, also known as familiarisation trips, offer the perfect platform to bring people to your venue to experience first-hand what is on offer.
Read MoreThe Meetings Show appoints conference and content manager
The Meetings Show has appointed Erica Oghoghorie as conference and content manager to oversee the event’s comprehensive education programme.
Read MoreHow to make a good first impression when speaking at events
When it comes to speaking or presenting at events, the speaker has to get it right instantly in order to captivate their audience.
Read MoreThe devil is in the data
On the Custard site, you’ll find a catalogue of insights to support your marketing, however, today is very much about the science, and more so data.
Read MorePersonal vs Corporate Opinions: Avoiding reputational damage
While we are all entitled to have opinions, the question is are we always entitled to share them? We explore when, where and how it is appropriate to do so.
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