The shortlist for the 26th annual HMA Hotel Marketing Awards has been announced.
Celebrating those who champion and inspire marketing excellence within the sector since 1994, the 26th HMA Hotel Marketing Awards embraces a year like no other for the hotel marketing profession, with an overwhelming number of entries from all corners of the hotel industry.
The shortlisted entrants are as follows:
Best Innovation sponsored by Profitroom
Devonshire Hotels & Restaurants Group – Duchess’s Choice Dining
St Pancras Renaissance Hotel – AR Christmas & Winter Terrace
Northcote – at Home Gourmet Boxes
Best Social Media Campaign sponsored by Umi Digital
Bike & Boot Scarborough – Muck Off
Devonshire Hotels & Restaurants Group – Devonshire Hotels Festive Giveaway
One Aldwych – #TreatourNHS
Best Partnership Marketing Campaign sponsored by For-Sight
Great Fosters – Nyetimber Pool at Great Fosters
The Red Carnation Hotel Collection – The Magic of Music
Marriott International & Pernod Ricard – Secret Gin Society – Around the World with Gin
Best Customer &/or Employee Engagement sponsored by Cvent
Splendid Hospitality Group – Stay Splendid
The Goring – The Trumpeter
Best Western GB – Wave with Words
Agency Young Marketer of the Year sponsored by Noetic
Rachel Fernandes, Reprise Digital UK
Sophie Madgewick, Punch Creative
Rebecca Gatenby, Pineapple Luxury Hotel Specialists
Young Marketer of the Year sponsored by Revinate
Romy Turkington, The Residence
Jessica Marsh, Ralph Trustees Ltd
Joshua Craddock, The Doyle Collection
Petra Clayton, chair of the Hotel Marketing Association said: “Being a marketing professional and working in hospitality has been one of the toughest combinations. Throughout the year marketers have had to combine a strong sense of resilience with seamless sensitivity to internal as well as external challenges in messaging. When we see incredible campaigns develop throughout the harshest of years, we should recognise not just those who entered the awards, but every marketer out there who has championed the importance of robust marketing strategies and creativity throughout the pandemic.
“This year the awards really celebrate every marketer in hospitality right now and the shortlist and winners showcase the talent and drive we have in this industry to do great marketing, no matter what the challenge.”
This year’s awards ceremony will take place at St. Pancras Renaissance Hotel on 22 June 2021, providing a valuable opportunity for hotel marketers across the UK to come together and celebrate the success of those shortlisted and the winners who will be announced on the night.
For more information please visit the HMA website.
