A few months ago, a revolutionary AI chatbot was launched: ChatGPT.
There has understandably been a great deal of awe, speculation and apprehension around its impact. Ultimately, it’s a ground-breaking intelligence form that no human can compete with in terms of the breadth of information and stored data. That being said, the authenticity of that information is not guaranteed.
Regardless of the topic, ChatGPT can offer coherent and grammatically accurate text. So, what can copywriters do that ChatGPT can’t? I asked it directly, and here’s what it said:
Copywriters have certain skills and abilities that ChatGPT may not possess, such as:
1: Creativity – copywriters are trained to come up with unique and creative ideas to help promote a product or service. They can think outside the box and develop copy that resonates with the target audience.
2: Emotional appeal – copywriters can use language and storytelling techniques to evoke emotions in readers, such as excitement, fear, or joy. This can help to create a stronger connection between the reader and the product or service being promoted.
3: Tone and voice – copywriters can tailor their writing to match the tone and voice of a brand, making sure that the copy fits the company’s messaging and values.
4: Persuasion – copywriters are skilled at persuading readers to take action, whether that’s making a purchase, signing up for a newsletter, or sharing content on social media.
5: Adaptability – copywriters can adapt their writing style and approach to fit different mediums, such as social media, email marketing or print advertising.
I don’t disagree with you, ChatGPT. As each of these are fundamental attributes of successful brand messaging, it didn’t take long for me to reach the conclusion that it simply cannot compete with a skilled and experienced writer.
Just as the internet is a treasure trove of valuable insights that are not always accurate, this too, and similar platforms to follow, will no doubt become an advantageous secondary resource for sparking ideas. But, to stay relevant and timely in your communication, users must approach with caution. ChatGPT is the first to proclaim that its knowledge of the world and events post 2021 is limited. The job of a marketer or copywriter is to know what’s happening as it happens, as well as predicting what’s likely to happen based on trends and data.
For now, copywriters 1 – 0 ChatGPT, but a very impressive advancement in technology, nonetheless.