Custard

Curious. Clever. Connected.

The PR Experts for Hospitality & Events

CUSTARD combines hospitality expertise, media relationships and creative communications to help hotels, venues and hospitality brands build visibility, strengthen their reputation and reach the audiences that matter.

From securing meaningful media coverage and building influential profiles to creating compelling content and developing valuable partnerships, we turn your story into opportunities that build recognition, credibility and commercial value.

Media Relations

Profile Development

Content Development

Partnership Development

Awards & Recognition

Research & Insight

Media Relations

We connect your business with the journalists, editors and publications that influence your audiences. Through compelling storytelling, proactive media engagement and ongoing press office support, we secure relevant coverage that builds awareness, strengthens credibility and keeps your business part of the conversation.

Media Relations | Media Pitching | Press Office Management | Editorial Pitching | Press Visits | Media Interviews

Profile Development

We help businesses and their leaders become recognised and respected voices in hospitality and beyond. By identifying the expertise, perspectives and stories worth sharing, we create opportunities through thought leadership, media interviews and industry engagement that build authority, strengthen your reputation and increase your influence.

Thought Leadership | Executive Profiling | Media Interviews | Industry Commentary | Speaking Opportunities | Leadership Positioning 

Content Development

We create compelling content that communicates your value and engages the audiences you want to reach. From media materials and editorial features to website content, blogs and newsletters, we translate your knowledge, news and expertise into clear, consistent communications that work across multiple channels.

Media Content Development | Press Releases | Editorial Writing | Website Content | Blog Writing | Newsletters & E-comms | Social Media Content

Partnership Development

We identify and develop partnerships that bring complementary businesses, brands and organisations together. From finding the right partners and shaping collaborative opportunities to managing relationships and bringing ideas to life, we create connections that extend your reach, strengthen your positioning and deliver mutual value.

Partnership Strategy | Partner Identification | Brand Collaborations | Strategic Alliances | Partnership Activation | Relationship Management

Awards & Recognition

We identify the awards and industry recognition opportunities that will add the greatest value to your business. By understanding what judges are looking for and developing compelling, evidence-led submissions, we help showcase your achievements, demonstrate your strengths and build credibility within the industry.

Awards Strategy | Award Entry Writing | Accreditation Support

Research & Insight

We develop research-led content that gives your business something meaningful to say. By exploring industry trends, audience perspectives and emerging opportunities, we turn valuable insight into original stories, thought leadership and media opportunities that position your business as an informed and credible voice.

Industry Research | Trend Analysis | Original Research | Whitepaper Development | Insight Reports | Reearch-Led PR Campaigns

The right approach for you

Every hospitality business has a different story to tell, a different audience to reach and different ambitions to achieve.

You might be launching a new hotel, raising the profile of an established venue, building recognition for your leadership team or looking to develop valuable industry partnerships. Or you might need ongoing PR support that brings several of these elements together.

We start by understanding your business, your ambitions and the audiences you want to reach, then develop a PR approach that builds visibility, strengthens credibility and creates meaningful opportunities.

That could mean a focused campaign, support with a specific service or an ongoing PR partnership that builds momentum over time.

Your ambitions shape our approach.

What our clients say

"CUSTARD's trustworthy advice and strategic, creative support has been instrumental in raising our profile within the industry and reaching new audiences. From securing national coverage and lining up regular influencer/press reviews to elevating our brand positioning, their input has been consistently invaluable. We can always count on Custard to deliver and it’s a pleasure working with their team.”
Josh AbbottDirector of Marketing, Foxhills Club & Resort
“CUSTARD has played an integral role in supporting our growth across the UK. The editorial coverage they have secured, along with the trade shows they have helped position us at, has had a meaningful impact on our brand awareness and visibility within the industry. They are warm, highly knowledgeable and a pleasure to work with. We have built a wonderful relationship with the team and would highly recommend them to anyone in the hospitality and events industry.”
Gabi NorrisVice President, Clean the World
“The Custard team are strategic, creative and proactive. The PR plans which they have executed over the past few years have helped us to grow as a show with increased engagement, visitor numbers and suppliers exhibiting. I would highly recommend working with the Custard family. They are regarded as part of our internal team rather than an external agency which shows the trust we have in them to deliver the best possible PR campaigns.” 
Jack MarczewskiPortfolio Event Director, The Meetings Show

Your story deserves to be heard. Let's make it count.

Whether you want to raise your profile, reach new audiences, build credibility or create more opportunities for your business, let’s talk about what PR could achieve for you.

Get in touch