Custard

Curious. Clever. Connected.

The Positioning Consultancy for Venues & Events

We work with venues, associations and event organisers to cut through a crowded global MICE market and connect with corporate audiences, delegates and industry stakeholders.

From strategic brand positioning and thought leadership to integrated PR, content and digital engagement, we help venues and events build credibility, attract the right business and maximise long-term impact.

Our approach combines insight-led communications with compelling storytelling to ensure your venue or event isn’t just seen, but recognised as a trusted, influential leader in delivering exceptional experiences.

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Our Venue & Events Expertise

Public Relations & Reputation Management

Shaping perception, building trust and amplifying the stories that matter most

  • Press Office & Media Relations
  • Editorial Coverage
  • Profiling & Thought Leadership
  • Awards Strategy & Submissions
  • Issues & Crisis Communications
  • Events & Launch PR
  • Partnerships & Collaborations

Digital Marketing & Performance

Turning attention into action through smart, performance driven campaigns

  • Content Creastion
  • SEO
  • PPC & Paid Campaigns
  • Social Media Strategy & Management
  • E-comms
  • Media Buying

Brand Strategy & Creative Content

Clear positioning and compelling creative that define who you are and bring your brand to life

  • Brand Positioning & Strategy
  • Tone of Voice Development
  • Brand & Communications Workshops
  • Visual Identity & Branding
  • Print & Design
  • Photography
  • Videography & Film

Insights, Research & Planning

Creating confident insight that turns data into effective campaigns

  • Audience & Market Research
  • Media Landscape Analysis
  • Insight Reports & Trend Analysis
  • Campaign Planning & Channel Strategy

What our venue and event clients say

"Custard has an exceptional knowledge of the events and hospitality industry, as well as strong connections. When an agency says they will act as an extension of your team, Custard genuinely lives up to that promise and they always bring insights to the table. We’re pleased that they have been part of our journey to become one of London’s most sustainable venues, and we’re grateful for the support they’ve brought along the way."
Joe Harris | Deputy General Manager, 15Hatfields
"Launching a brand new venue in the heart of London is a very exciting but daunting project. As soon as I met the team at Custard they gave me confidence that they were the right PR company for the job. From day one the team have been nothing but supportive, creative and knowledgeable. From journalist hard hat tours, speed boating with top PAs on the River Thames to office drops with branded ice lollies in the height of summer to key event agents, it’s been a fantastic journey. The team effortlessly make you feel you are their only client and their top priority - I would highly recommend Custard!"
Chelsea Kendall | Sales Director, The Science Gallery
"Working with Custard has immeasurably improved our strategic approach to marketing, resulting in higher sales, website visits and an increased presence in the industry. They have been instrumental in helping us achieve a record-breaking summer for sales, acting as an extended arm of our in-house team, sensitive to the pressures we face and always communicating professionally."
Raf Azzopardi | Head Of Events, Regent's Events
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Our venue and event work

Let's work together...

Our team are on-hand to discuss your business and transform its position.

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