Earlier this month, Facebook launched its newest service, Facebook News. Dubbed as a news aggregator system, the latest development has been built in partnership with 500 of the UK’s top media outlets, including Sky News, The Guardian and The Economist and covering national, regional and lifestyle news.
Personalised to your interests using data collected through Facebook, the section on the website and app suggests news stories and headlines that you might be interested in. Facebook claims it will help to stamp out the rise of fake news on its feed, and provides additional benefits to the UK’s struggling media industry in building a sustainable business model with an easier conversion onto the digital platform for them.
Users can also tailor their preferences by hiding articles, topics or media outlets, or requesting more. The offering is currently available in just the UK and USA, however the plan is to roll Facebook News out internationally, with France and Germany slated as the next countries to launch.
Although Facebook News can’t be directly integrated into your social media or marketing strategy, it offers the opportunity of greater reach for your gained media coverage, making PR an ever more valuable tool as traditional and digital media continue to assimilate. With more opportunity for people to read news stories from trusted sources, perhaps Facebook will redeem its ailing reputation and regain trust with its followers, making it a more viable news source, and valuable traffic generator for both media and featured businesses.
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