The National Gallery has launched a series of curated meetings and events packages designed to drive business success through the power of inspiration and mindfulness found in art.
A recent survey conducted by the Gallery found that 43% of respondents believe mindfulness enhances ROI by improving focus and retention, while a study by the award-winning charity Create revealed that 93% of Brits view creativity as vital to their wellbeing. These findings were echoed during a recent roundtable hosted by the Gallery, where 10 industry experts explored the role of mindfulness and inspiration in business events. The discussion revealed that mindfulness is most impactful when seamlessly integrated into the event experience, and not treated as an add-on, but brought to life through thoughtful design, natural pauses, and human-focused environments.
With these insights, the National Gallery is leading the way in embedding mindfulness into event agendas, setting a new standard for how business events can support performances, creative thinking and wellbeing.
Rooted in four key pillars: creativity, mindfulness, enrichment, and connection, this collection of new packages offers immersive experiences that go far beyond the traditional event format. Each package includes a tailor-made guided tour by an art historian, taking delegates through works of art which directly resonate with the chosen theme.
The Creativity package, aimed at inspiring innovation and out-of-the-box thinking, is perfect for brainstorms, strategy meetings, launch events and workshops, and takes delegates on an out-of-hours tour highlighting works from such renowned artists as Van Gogh and Turner.
The Mindfulness package, ideal for team-building days or reflective sessions, offers guided meditation within the gallery. Delegates will immerse themselves in the narrative, colours and emotions of a selected painting, encouraging mindfulness and a sense of calm.
The Enrichment package, recommended for conferences, workshops and training sessions, empowers teams with educational, perspective-broadening experiences, taking delegates on an art history journey to bring paintings to life.
Finally, the Connection package is tailored for networking events and away days. It encourages collaboration by exploring selected artworks through interactive discussions, helping delegates connect to art and each other while also reflecting on the relevance of the pieces to current social and cultural issues.
Clare Arouche, Head of Hospitality & Events at the National Gallery said: “We’re so often directed to be ‘inspired’ by every event and venue that we visit, but at the National Gallery we’re dissecting exactly what it means to be truly inspired through both art and events and how that could facilitate business success. These packages consider the core goal of every event held at the National Gallery and scope out the foundations to deliver an environment that gives delegates the tools to broaden their thinking through our iconic art collection.”
Inspiration Packages for events will be available from 10 May 2025 onwards, please contact venue.hire@nationalgallery.org.uk for more information and bookings.
