We’ve all been there – either scrolling on social media, checking our messages or daydreaming in meetings – but did you know that distractions are costing the UK economy a staggering £19.9 billion each year? Having witnessed first-hand the challenge being faced by today’s event planners, the Custard team was delighted to develop a campaign […]
Read MoreInfluencers and Hotels: Finding the Right Fit
Pool cleaners, stationery lovers, gamers and ‘realistic’ bakers – all these niches have one thing in common – a presence on social media and more specifically Instagram or TikTok, where there is an influencer for almost everything or anything. However, that doesn’t mean that they are the right fit influencer. When it comes to hotels […]
Read MoreCustard takes to the stage at the Independent Hotel Show 2023
Independent Hotel Show is back on 16-17 October, a highlight of any hotelier’s calendar as the only industry event dedicated entirely to the needs of luxury and boutique hoteliers. Custard will be joining the event to soak up all of the latest news, knowledge, and insights, but also sharing some of our own during two […]
Read MoreCustard’s Highlights from the Annual Hotel Conference 2023
The Custard team was on the ground at the Annual Hotel Conference this month, managing the PR, coordinating media opportunities, and gathering insightful content from a plethora of sessions with leading hospitality experts. Here, we share our top insights and takeaways. How many mortgages need to go up before the queues stop outside a Brighton […]
Read MoreA Month in the Life of a Custard – Alice Hillary
Our paid summer internship scheme offers young people the opportunity to dip their toes into the exciting combination of hospitality, PR and marketing. Our second intern of the summer, Alice Hillary, talks us through what she took from her month here at Custard… My internship at Custard has been a thrilling and enlightening experience where […]
Read MoreWhy Custard is taking part in this year’s Walk for Wellbeing
Walk for Wellbeing is an annual hospitality event that sees all of the industry come together to walk and take charge of their mental wellbeing. The event returns this October with the goal to raise much-needed funds for Hospitality Action to support individuals and their families in the hospitality sector who are facing challenging times. […]
Read More







