Walk for Wellbeing is an annual hospitality event that sees all of the industry come together to walk and take charge of their mental wellbeing. The event returns this October with the goal to raise much-needed funds for Hospitality Action to support individuals and their families in the hospitality sector who are facing challenging times. […]
Read MoreSix Ways Venues Can Effectively Showcase Their Spaces for Weddings
The average wedding couple is likely to digitally research 13 venues in detail, visit three of them, and book one. Statistically speaking, this means beating 77% of venue competition through your digital approach, and 66% of competition in person to be crowned a couple’s chosen wedding venue. There are many ways of effectively showcasing your […]
Read MoreA Month in the Life of a Custard – Nicholaus Harrington
Our paid summer internship scheme offers young people the opportunity to dip their toes into the exciting combination of hospitality, PR and marketing. Our first intern of the summer, Nicholaus Harrington, reflects on his experience on the program and shares his key takeaways… With the Spring of 2023 marking the end of my time at […]
Read MoreThe Barbie Marketing Campaigns Just Keep on Rollerblading In
One of the greatest things to learn as a marketer is never just look to your own market for inspiration or trends. Always look beyond your sphere of marketing activity to really create an edge. Well Barbie has certainly got us thinking beyond the travel and leisure industry having pretty much swamped the marketing pages […]
Read MoreWhy Hospitality Should Care About Blockchain
Written by Custard intern Nicholaus Harrington. From robots in kitchens to fully automated stores, the hospitality industry has never been one to shy away from innovation and new technology. However, when someone mentions blockchain, it’s easy to get lost in the seemingly endless buzzwords around ‘cryptography’, ‘decentralised ledgers’ and ‘peer-to-peer networks’, with no real explanation […]
Read MoreEnsuring Authentic Sustainability Messaging in Your Business
How do you become a sustainable business? Take action. How do you become known as a sustainable business? Effective storytelling. Sustainability storytelling, the art of communicating a brand’s commitment to environmental and social responsibility, has emerged as a powerful tool for businesses seeking to engage and connect with their target audience on a deeper level. […]
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