What is a podcast? A question very few will have a problem answering in 2023 with there now being a jaw widening 460 million listeners worldwide. With the podcast industry booming over the past decade, it is impossible to ignore this rising medium and it is important to consider the outcome of your involvement as […]
Read MoreVenue showcase overhaul is needed, research reveals
Traditional showcase events are failing to meet the expectations of 81% of event buyers research by The Delegate Wranglers and CUSTARD has found. Although the survey of event buyers and venues identified that venue showcases are well-attended – 87% of buyers attend them with 78% deeming them ‘essential’ to review a venue’s facilities – only […]
Read MoreMarketing in the plant-powered era
As the tenth anniversary of Veganuary approaches, the plant-powered movement is quite rightly no longer a niche trend but a marketing powerhouse. With 1.4 million UK residents embracing a vegan lifestyle, hospitality businesses continue to dive into the green wave. At Custard, we’ve dived into why this trend is vital for a brands success, and […]
Read MoreBusiness Meetings and Events Trends and Predictions for 2024
As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024. If we want to attract world-class business […]
Read MoreCustard’s Top Hospitality Trends for 2024
From AI and weather patterns to experience-led packages and extended weddings – Custard’s top hospitality trends for 2024 explores some of the challenges and opportunities for the new year. Blame it on the Weatherman With El Nino weather patterns back with a vengeance and the ongoing climate crisis reaching ‘global boiling’ point, unpredictable weather patterns […]
Read MoreAutumn Statement 2023: What does this mean for business meetings and events?
Earlier this week, Jeremy Hunt unveiled his highly anticipated growth measures within the 2023 Autumn Statement, with whispers on an impending General Election leaving many expecting significant reform. Setting out the government’s tax and spending plans for the year ahead, which sees increases to the take-home pay and household budgets of millions of people, the […]
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