Curious. Clever. Connected.
About Us
Custard was founded in 2007 on a simple belief: that hospitality deserves communications that elevate the people, the brands and the industry itself.
We are not here to chase headlines or follow formulas. We exist to help shape a stronger, more confident sector where businesses know who they are, are trusted for what they stand for, and are supported to grow sustainably and responsibly. Custard is as much about industry contribution as it is about commercial success.
Our business works because it is about our team, our values, our partners and the work we champion.
Our Award-Winning Team
Since 2007 we have thrived on building strong, resilient PR professionals with a ‘What Else?’ attitude and a hunger for results.
Our Expert Partners
Our expert partners bring decades of experience, insight, and skill, helping us deliver impactful results across every project.
Life at Custard
Our talent and strengths are built from an inspiring team and culture. Hear from our team members on what life is like at Custard.
Current Vacancies
We believe our people are our biggest strength. We’re proud to build a team of creative thinkers and trusted advisors — discover where a career with us could take you by viewing our current vacancies.
Our Values
Our values come to life through the three principles that guide every decision we make.
Positioning
Driven by Visionary, Intelligent and Proud thinking, we help organisations articulate their purpose, perspective and place in the market. This is about clarity, confidence and being recognised for who you are, not just what you do.
Persuasion
Grounded in Curiosity and Generosity, we create communications that engage, inspire and move people to act. We believe influence is earned through relevance, openness and meaningful dialogue not volume.
Protection
Led by Considerate and Recognised, we help protect reputations through empathy, foresight and long-term thinking. Because trust takes time to build and moments to lose.
