About Us

Custard helps hospitality businesses to define their position and own it by aligning business strategy with communication outcomes.

Since 2007 we have continued to evolve with the industry to create profitable solutions for business.

What makes us different?

  • Consultancy over agency
  • Strategic clarity
  • Industry immersion
  • Trusted reputation

The Positioning Consultancy for Hospitality Growth

Custard is a corporate positioning consultancy for the hospitality industry. We exist to help hotels, venues, associations and suppliers to build influencer and advocacy through robust communication strategies.

Our Values

  • Visionary: Always looking at the ‘what else’ and thinking beyond challenges and opportunities to benefit our team, our clients and the industry
  • Intelligent: Driving the discussion. Always thinking about the information our clients, our team and our industry needs and how we can share more effectively and efficiently 
  • Considerate: Listening to the needs of our clients, our team members and the industry and putting through and empathy into our business practices
  • Curious: Open to exploring, learning and challenging our thinking – always asking ‘what if’?
  • Proud: Being proud of our work, our clients, our industry and each other
  • Generous: Always generous with our ideas, support, time and praise
  • Recognised: Being heard and being recognised for who we are and not just what we do

Meet Your Award-Winning Team

Since 2007 we have thrived on building strong, resilient PR professionals with a ‘What Else?’ attitude and a hunger for results. 

Investing in and developing talent from all corners of the industry means our experts can bring a collective strength to every client and campaign.

Life at Custard

Our talent and strengths lie within the investment and development of our inspiring team. 

We invest in career-building training opportunities and experiences to support the development of our incredible team. Hear from our team members on what life is like at Custard.