Public relations, or PR, is the management of reputation through effective communication, building strong relationships with stakeholders and partners. In effect, it is about raising positive awareness about your company and putting compelling messages in front of the right people.
From identifying and developing beneficial partnerships to entering key awards relevant to your objectives, Custard’s focus is to support business and marketing plans with a solid strategy which protects and builds your brand. Our extensive understanding of the media and industry ensures relevant, impactful management of your business and opportunities with our key contacts to support your business goals.
Unlike other agencies, we don’t believe in measuring the success of coverage purely on column inches or the value of advertising space. At Custard, we go beyond the bulk distributed press release and measure the outcome of a variety of PR activities taking place, rather than the output. By delving in to your core messages, as well as getting to know you and your team, we will develop a strategy and complimenting campaigns that will resonate with your target audiences.
- Media relationships
- Award entries
- Crisis management
- Editorial and content writing
- Press trip organisation
- Professional profiling
- Reputation management
- Media liaison
- Press cuttings
To discuss what PR can do for you and why we are seen to be one of the most innovative communication agencies please contact our team.