Eclipse has been a leader in creative technical event production for 30 years. The company is a turnkey solutions provider for those looking to create world-class events and is leading the way in event production, creative design and technical delivery. Working closely with Eclipse to provide consultancy on a full re-brand and re-positioning strategy, our remit encompasses a broad range of PR and marketing activity, including an emphasis on targeted and integrated campaign planning and delivery.

Hotel Leadership Conference

The only conference created by hoteliers, for hoteliers, the Hotel General Managers’ Conference is the foremost annual networking and learning event for hospitality professionals. Our remit covers both PR and marketing for the conference from the initial planning stages all the way through to event delivery and post-conference analysis. Print and design services, website management, ticketing, press liaison, communication campaigns and partnerships encompass the main focus for this account.

The Meetings Industry Association

Delivering PR and marketing services to one of the fastest growing associations in the conference, meetings and events sector, our remit for the Meetings Industry Association has evolved around integrating PR and Marketing to serve four developed communications objectives. Raising the profile of the association and demonstrating its credibility, we utilise our strong relationships with the MICE media to deliver thought leadership and develop campaign initiatives, while also using a variety of methods to objectively promote the latest news, events and meet the needs of members.


CLEAN is one of the principal operators in the commercial B2B laundry sector, offering pioneering facilities, a high-quality product range and customer-focused service to more than 5,500 businesses. With the objective of raising awareness of CLEAN within the industry, we offer strategic and dynamic PR support showcasing the laundry’s cutting-edge capabilities, efficiency and quality product through a range of campaigns including award entries, regional and trade PR and thought leadership.

QEII External

QEII Conference Centre

Central London’s leading large events venue, the QEII Centre, began a £15m capital investment programme in 2013 to refurbish, rebrand and reposition itself as a flexible and creative events space. Custard has supported QEII throughout the process, from promoting the centre’s key messages to an audience that goes beyond the ‘usual’ trade titles to reach advertising, fashion, beauty and technology organisations, to cementing its leading reputation through a targeted campaign of award entries.

Master Innholders

Master Innholders was established by the Worshipful Company of Innholders to support and develop hospitality professionals and improve standards for inspiring future leaders. Working in partnership with the Executive Committee, we develop and manage all marketing and PR activity for the organisation, focusing on raising awareness of the awards, scholarships, annual conference and membership programmes. Promoting the industry body as an influential and charitable organisation remains paramount to our work with Master Innholders.

Westminster Venue Collection

The carefully selected collection of 33 venues which make up Westminster Venue Collection bring together modern and traditional exhibition spaces, museums, auditoria, conference rooms and banqueting halls to offer the finest world-class facilities all based in London’s iconic City of Westminster. Through its online enquiry service, creative familiarisation events and integrated marketing communications programme, we promote the benefits of doing business in Westminster while driving enquiries and conversions for each member venue.

IET Venues

IET Venues offer digital innovation without boundaries for events at the home of cutting-edge engineering and technology. With two established venues in central London and Birmingham, Custard works with both venues to demonstrate and communicate a worldwide pioneering ability to lead the way in top AV within the events industry, targeting STEM-related businesses. Thought leadership and bespoke campaign work balances the overall brand positioning for IET Venues, without losing the individuality and charm of each venue.

Regent’s Conferences & Events

Presenting a solution for large-scale events unlike any other in London, Regent’s Conferences & Events offers a unique mix of indoor and outdoor spaces, encased in landscaped tranquillity where the countryside meets the city. Through dedicated campaign work, targeted award entries and editorial storytelling, Custard has been working to rewrite the brand narrative and increase revenue generation through strategic PR activity, supported by regular best practice workshops for the client team.