News & Insights

Kelvin Lecture Theatre lighting

Wi-Fi voted most influential invention in events over the past 150 years

By Anna Wolfram

Wi-Fi has been voted as the top technological invention to influence events in the past 150 years, followed by electric lights and the aeroplane, according to a recent survey by IET Venues.

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How to make a good first impression when speaking at events

By Anna Wolfram

When it comes to speaking or presenting at events, the speaker has to get it right instantly in order to captivate their audience.

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marketing data

The devil is in the data

By Louis Clark

On the Custard site, you’ll find a catalogue of insights to support your marketing, however, today is very much about the science, and more so data.  

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Double shortlist success for The Meetings Industry Association

By Louis Clark

The Meetings Industry Association (mia) has been shortlisted for two high-profile industry awards, in recognition of its efforts to mitigate the impact of COVID-19 on the business meetings and events sector.

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The Meetings Show is seeking experts to share their knowledge

By Emma Eversham

The Meetings Show, the UK’s leading event which brings together the world’s meetings and events community, is seeking submissions for its 2021 education programme. While a large proportion of the show’s extensive education programme is curated by the show’s experienced conference producer, industry experts and those with a passion for sharing insight and knowledge are […]

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Personal vs Corporate Opinions: Avoiding reputational damage

By Emma Eversham

While we are all entitled to have opinions, the question is are we always entitled to share them? We explore when, where and how it is appropriate to do so.

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The Meetings Industry Association (mia) launches pioneering benchmarking tool for venues

By Louis Clark

The Meetings Industry Association (mia) has today launched its powerful business intelligence tool miaTouchstone, providing a pioneering platform for venues to manage bookings, benchmarking, and customer feedback.  

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Marketing Guidance: Wedding Sector

By Anna Wolfram

Within this guide, we have shared key insights, our recommendations and resources to support wedding venues over the next few months.  

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The latest from VisitBritain’s COVID-19 tracker

By Georgia Ward

In its latest COVID-19 consumer tracker report, VisitBritain looks at the profiles and attitudes of various audiences according to when they intend to take an overnight domestic trip.  

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