News & Insights

Clubhouse: What you need to know

By Georgia Ward

Whether you have received an invitation or are on the waitlist, here is a short crash course on how to get around Clubhouse. 

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2021 Reopening Guidance Series – Venues

By Georgia Ward

In this reopening guidance, we outline what messaging needs to be reviewed ahead of business meetings and events venues reopening.

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2021 Reopening Guidance Series – Hotels

By Georgia Ward

In the first article of our 2021 series of reopening guidance, we tackle which areas of marketing communication need to be addressed for hotels in the run-up to reopening.

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What is Facebook News and how can I use it?

By Georgia Ward

Dubbed as a news aggregator system, Facebook News has been built in partnership with 500 of the UK’s top media outlets.

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Hoteliers’ Charter launches

By Petra Clayton

The Hoteliers’ Charter, designed to raise the profile of the hospitality industry, has launched in the UK.

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Perfect match: call of duty heroes to receive dream wedding at Regent’s

By Anna Wolfram

Three years ago, London Ambulance Service Paramedic Paige Stride and Police Officer Rob Wilkins met at a time of adversity. Now, during the most challenging period of both of their careers, another miracle has come out of difficult times.

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Social media engagement

A beginner’s guide to working with influencers 

By Maria Hamilton

Custard’s guide for what to look out for and the questions to ask to ensure you get the most out of working with influencers.

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Leading UK venue wedding trend predictions for 2021

By Charlotte Winterbourne

Custard Communications’ clients have predicted their top wedding trends for 2021, from UK honeymoons to an all-new wedding season.

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The connotation of words according to their context

By Anna Wolfram

Have you ever read the same message on two separate occasions and interpreted the words completely differently? That’s the power of context.

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