News & Insights

mia urges caution as new guidance is released

By Lesley Whyte

The Meetings Industry Association (mia) is urging the business meetings and events sector to remain cautious after the latest government guidance is released.

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Entries open for the 2021 HMA Hotel Marketing Awards

By Louis Clark

The Hotel Marketing Association (HMA) has launched its 2021 awards.

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Lockdown 2.0 reopening guidance

By Georgia Ward

To assist with your planning and communications priorities, our hospitality marketing experts have developed top tips and pulled together must-read industry resources and guidance.

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15Hatfields hybrid meetings

15Hatfields offers new hybrid meetings that ‘don’t cost the Earth’

By Anna Wolfram

15Hatfields, has launched a new online daily delegate rate (ODDR) to balance affordability and sustainability in hybrid meetings and events.

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Brand storytelling

What is brand storytelling and how does it benefit your business?

By Charlotte Winterbourne

Brand storytelling is a key part of your marketing and communications strategy, helping you build a connection with your audience.

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Business events get back to business

By Anna Wolfram

The business events sector warmly welcomes today’s Prime Minister’s announcement that the sector will be able to reopen under the revised Tier system.

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Hotel Leadership Conference wins Bronze at Conference Awards

By Georgia Ward

Master Innholders and Custard Communications have been awarded a Bronze in ‘Best Development of an Existing Conference’ category at the 2020 Conference Awards for the relaunch of the Hotel Leadership Conference.

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Tips for short and long-term marketing planning

By Georgia Ward

To support you with developing your short and long-term marketing plans for next year, the hospitality marketing experts at Custard have rounded up their top tips.

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Expedia reveals predictions in 2021 travel trends report

By Georgia Ward

This week Expedia has released its 2021 Travel Trends Report, sharing predictions for the year ahead and we have shared how hospitality businesses can make the most of these trends.

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