Meeting Industry Association backs VisitEngland’s campaign

By Lesley Whyte

The Meetings Industry Association (mia) is supporting VisitEngland’s ‘We’re Good To Go’ campaign, as part of its ongoing package of reopening assistance for the sector.

The new industry standard and consumer mark, which has been officially launched today and developed in partnership with Tourism Northern Ireland, VisitScotland and Visit Wales to ensure a standard-led approach across the UK, will provide a ‘ring of confidence’ for tourism as the sector works towards reopening. It allows organisations to demonstrate they are adhering to the Government’s and public health guidance.

As part of the criteria for the mia’s recently enhanced professional AIM Secure accreditation – the trade association suggests that venues achieve the consumer-facing ‘We’re Good To Go’ standard as acknowledgement of their preparedness for re-opening.

Jane Longhurst, chief executive of the mia, said: “The mia is delighted to support the ‘We’re Good To Go’ self-certification scheme and assist the sector accessing the new standard. It is imperative that we, as an industry, meticulously plan and play our part in actively demonstrating the high standards of compliance and hygiene in which we operate to rebuild consumer confidence.

“This latest initiative is just part of a whole host of activities that the mia has put in place to assist the industry with its reopening preparations. In addition to enhancing AIM to include a number of vital infection prevention and control protocols and offering contract guidance, our Roadmap to reopening and operating safely has been signposted as a key resource in both the Government’s ‘Visitor Economy Guidance’ as well as UK Hospitality’s COVID-Secure advice for the hospitality industry.”

Before receiving certification and the ‘We’re Good To Go’ mark for display in both their premises and marketing materials, mia members will need to have carried out a COVID-19 risk assessment and checked that they have the required processes in place ahead of completing the self-assessment, which can be accessed here.