Reshaping your Marketing Budget

Custard Panel Discussion: Reshaping your Marketing Budget

With the industry delving into desolation in March, hospitality businesses have needed to make significant, much-needed sacrifices. However, to be ready for the industry revival, now is the time to begin planning your marketing budgets for 2020 Q3 and Q4.

Our panel of experts discuss how to budget and the marketing elements you should be prioritising for the next six months.



David Gardner, Managing Partner of 80 Days

David started his career working in the creative departments of London brand and advertising agencies, including Saatchi & Saatchi and Lintas. However, the arrival of the internet 20 years ago caught his attention and he quickly transferred his experience and skills into this new industry. Since then he has been involved in the creation of a number of successful online agencies, most recently 80 DAYS. David’s passion is hotels and travel, and has been worked for a diverse range of organisations including Virgin Atlantic, Gleneagles Hotel, QE2 in Dubai and Leading Hotels of The World.

Stephanie Hall, Group Sales & Marketing Director at Exclusive Collection

Stephanie has been in the hospitality industry for 17 years in varying roles from event and membership sales to business development and general management. As director of sales and marketing at Exclusive Collection, a privately owned group of eclectic hospitality businesses, Stephanie is responsible for the UK sales and marketing team and overseas representation, brand management, product development and a focused approach to sales development and client retention. Stephanie’s outlook is customer-centric while also recognizing the need to innovate and create solutions to meet today’s emerging consumer demands. Her role encompasses activity with corporate and intermediary partners for our Michelin stared restaurants, rooms, corporate and public events, spa, golf and leisure membership.

Harry Fielder, Managing Director of Umi Digital

Harry is Managing Director of Umi Digital, a software development and marketing agency that specialises exclusively in hospitality and travel. As a developer and marketer in equal measure, Harry bridges the gap between hospitality requirements and technical implementation. Umi manages a network of over 150 hospitality and travel sites, from 5-star luxury hotels to international hostel chains.