Custard Masterclasses

Elevating Your Brand

As the hospitality industry prepares to open its doors, businesses will be preparing to elevate their brands through the noise. In this masterclass, leading brand strategist Mark Radda will discuss the eight key things you can do to get your brand in shape and how you can find new opportunities for your messaging.

With over 25 years’ branding, marketing and change management experience, Mark has helped organisations around the world create powerful new brands, re-energise tired and dated brands, and evolve` those that have lost their relevance.

Who should listen in: Owners and marketing managers.

Reshaping your Marketing Budget

With the industry delving into desolation in March, hospitality businesses have needed to make significant, much-needed sacrifices. However, to be ready for the industry revival, now is the time to begin planning your marketing budgets for 2020 Q3 and Q4.

Our panel of experts discuss how to budget and the marketing elements you should be prioritising for the next six months.

Who should listen in: Marketing managers.

Mastering Your Messaging

In this webinar you’ll understand how to unpick your brand narrative through the choice and implication of words in storytelling, drawing upon the most used words in the industry to decode marketing efforts and their effectiveness in shaping a brand personality.

Key learnings:

– Understand how to establish your brand personality within your messaging
– Learn how to spot and tell stories throughout your marketing
– Discover the best ways to share your brand personality