Insights

Loyalty and trust will support confidence

By Petra Clayton

Following on from my previous article about the differences between frequency and loyalty, I wanted to highlight an opportunity we need to be focusing on in the hospitality sector right now.

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LinkedIn video

How to embrace video in your LinkedIn content strategy

By Georgia Ward

LinkedIn video content generates five times the engagement as image or text-based content and currently live video on LinkedIn generates over 24x more engagement, with people-focused posts getting the highest level of interest. If you aren’t already utilising video content in your content strategy, what’s stopping you? 

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Event sector shows first signs of recovery

By Georgia Ward

Interest in the UK hospitality industry has risen as it recorded a 267% increase in venue booking requests from April to July according to data from event booking platform, VenueScanner.

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New research finds under 45s most keen to splash the cash on a UK break

By Georgia Ward

While there is still plenty of concern about what is deemed safe, it’s clear that domestic travel, or ‘staycations’ are seen as the safest option for travel in 2020 by consumers.  

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Google travel adds new features to help with your plans in the COVID era

By Georgia Ward

Google Travel is releasing several new tools to its search functionality to make the pandemic travel process easier and help users to make informed choices in-line with COVID-19 restrictions.

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Hotel guests expect more technology post-COVID

By Georgia Ward

Last month Criton conducted a survey, partnering with The List, to re-assess hotel guest preferences around technology and measure their concerns and confidence levels when travelling and staying in a hotel. 

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UK staycation boom set to continue into 2021

By Georgia Ward

New research has found that 83% of British travellers would prefer to holiday in the UK than travel abroad this year, with this trend set to continue into next year bringing a boost to the country’s hospitality sector. 

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Social media

How to analyse your social media strategy to demonstrate ROI

By Charlotte Winterbourne

Analysis allows you to demonstrate the ROI of your social media strategy, showcasing to senior management the value of marketing, and strengthening any requests you make for further budget or resources

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