Insights

Brand storytelling

What is brand storytelling and how does it benefit your business?

By Charlotte Winterbourne

Brand storytelling is a key part of your marketing and communications strategy, helping you build a connection with your audience.

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Tips for short and long-term marketing planning

By Georgia Ward

To support you with developing your short and long-term marketing plans for next year, the hospitality marketing experts at Custard have rounded up their top tips.

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Expedia reveals predictions in 2021 travel trends report

By Georgia Ward

This week Expedia has released its 2021 Travel Trends Report, sharing predictions for the year ahead and we have shared how hospitality businesses can make the most of these trends.

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2021 travel trends

Top 8 booking and travel trends in 2021

By Charlotte Winterbourne

With 2020 creating a year of new challenges, these trends reflect travellers’ ongoing changes in behaviours, and what they expect after COVID-19 in 2021.

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How to offer a personal experience beyond personalisation

By Anna Wolfram

Offering a personal experience in hospitality is more than just superficial personalisation.

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Social media awareness

Top Tips for hospitality businesses during the COVID-19 crisis

By Georgia Ward

With the latest national lockdown for England being put in place, hospitality businesses will be preparing for hotel and meeting cancellations, the closure of their properties and the potential furlough of their teams.  

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Andy King Fyre Festival

“Take a risk and don’t be afraid to fail”

By Lesley Whyte

Andy King of Fyre Festival’s message to the meetings and events community is one we should all take to heart

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Showcasing the value of marketing in budgeting season

By Georgia Ward

As we approach budgeting season, marketers are preparing to develop their proposals to take a slice of the corporate budget, rather than the crumbs left at the end of the planning process.

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