At Custard, we understand the importance of developing ourselves, learning from leading experts and networking with industry professionals.
Studies show that the average person is exposed to up to 10,000 brand messages a day. Microsoft claim the average person now has an eight second attention span. That’s not even long enough to read this blog!
With the monumental rise of visual content online, Instagram is taking TripAdvisor’s crown as the source of restaurant and hotel reviews.
This year sees me clock up 25 years in Public Relations and there have been some pretty major changes in the past quarter of a century.
Great product, check. Inspiring photography, check. Straightforward, factual and bland description of the product or offer with specifications and features stated in long monotone sentence without mention of reasons to buy or enquire… you can do better! You may not be Shakespeare, or the next poet who didn’t know it, but you CAN inspire […]
The competition is constantly increasing. Costs are getting higher. Threats to business never go away, but it’s not all doom and gloom. The rise of industry disrupting businesses, and viral hits highlights a pool of success that is bubbling up and making everyone take notice. But how do you create an instant success, attract those […]
One of the biggest events of the summer, the Edinburgh Fringe Festival has been delighting visitors for over 70 years, since its inception by an uninvited group of theatre groups performing at the Edinburgh International Festival which had recently been formed in the wake of the Second World War. Built on the ethos that “the […]
Last week, I had the pleasure of staying at Tylney Hall Hotel & Gardens in Hampshire – a stunning four-star Victorian mansion house hotel in the heart of the Hampshire countryside.