Insights

Social Savvy

By Georgia Ward

Social media influencers: Whether you love them or hate them, they’re here to stay; so what’s the best way to work with them to ensure a positive impact on your hotel?

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Ones to Watch

By Georgia Ward

We explore the growing markets that are keeping hotels on their toes to find out why they are on an upward trajectory.

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Experience, excite, engage

By Natalie Blachford

Think experiential is just a buzzword for big brands that isn’t impacting on hotel marketing? Think again.

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How to bring in international bookings

By Caroline Donaldson-Sinclair

International tourism can be an incredibly lucrative market for Britain’s hospitality industry, with inbound tourism at an all-time high – Custard’s Caroline Donaldson-Sinclair explains how your hotel can get a slice of the pie.

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How to sell your destination – creating PR hooks that will bring guests to your hotel

By Mika Bishop

Your hotel’s location can be just as much of a selling point as the hotel itself – capitalising on what’s around can provide fantastic hooks for editorial and getting journalists interested in what you have to offer.

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Best Parties Ever: the Christmas experts

By Megan Trimble

Best Parties Ever has revealed telling research from over 1,600 respondents which unveils the motivations and requirements of corporate Christmas celebrations ahead of the party season.

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What does 2019 hold for event production?

By Megan Trimble

Will Brexit’s arrival in March have any impact on the event production industry? What trends will we see across venues, which event type will be popular and what kind of tech will we be plugging into?

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Tapenade shares wedding predictions and trends for 2019

By Megan Trimble

For those celebrating a festive engagement, trends and predictions for the coming year will be a welcome part of the exciting plans taking form. Multi-award-winning specialist caterer Tapenade shares thoughts for creating the ideal wedding in 2019.

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