You pick up a menu, have a scan of the available dishes, narrow these down to a couple that take your fancy, and place your order. But are you really in control of what you have chosen?
This may seem like marketing 101, but truly knowing your customer is an art in itself.
The hospitality industry may not yet have seen the implications of blockchain or know how the technology could bring benefits to businesses, but it’s a hot topic that can’t be ignored.
Social media influencers: Whether you love them or hate them, they’re here to stay; so what’s the best way to work with them to ensure a positive impact on your hotel?
We explore the growing markets that are keeping hotels on their toes to find out why they are on an upward trajectory.
Think experiential is just a buzzword for big brands that isn’t impacting on hotel marketing? Think again.
International tourism can be an incredibly lucrative market for Britain’s hospitality industry, with inbound tourism at an all-time high – Custard’s Caroline Donaldson-Sinclair explains how your hotel can get a slice of the pie.
Your hotel’s location can be just as much of a selling point as the hotel itself – capitalising on what’s around can provide fantastic hooks for editorial and getting journalists interested in what you have to offer.