Meet the Custard Team

Petra Clayton

Petra Clayton is the owner and managing director of Custard Communications. She launched Custard in 2007 to deliver creative, strategic and measurable solutions to the hospitality sector through clever communications.

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Mika Bishop

Mika has several years of consumer travel PR experience gained in London and Tokyo, and has worked with luxury hotels,  launched destinations, strengthened specialist tour operator profiles, and promoted airlines.

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Lesley Whyte

Lesley is an award-winning public relations and marketing communications professional, who has worked both in-house as a senior PR manager and in various freelance and permanent agency roles before joining Custard in March 2016.

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Caroline Donaldson-Sinclair

Caroline has many years of lifestyle and travel & tourism marketing experience.

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Beth Barrett

Beth joins Custard as a capable marketer, with a wealth of experience in destination marketing and a background spanning everything from LEGOLAND to The Shard

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Natalie Blachford

Natalie brings hospitality PR experience to the Custard team, with a background spanning everything from beer and wine to city destination marketing and luxury hotels. She has worked with some of the leading tourism and hospitality industry businesses in the South West of England.

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Katie Stephens

Katie joins us with a wealth of hotel communications experience having worked at AA Hotel Services and Publishing for the past 15 years.

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Megan Trimble

Megan is responsible for overseeing and delivering on Custard’s consumer marketing accounts.  With experience in restaurant marketing, Megan is well placed to help our hotels with their F&B focus and create compelling and effective campaigns across the full marketing mix.

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Lucia Cappiello

Lucia joins Custard as a competent marketing professional used to juggling deadlines and keeping projects moving. Her keen eye for detail and flair for the written word enables her to work with both our consumer and business focused clients.

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Georgia Ward

Georgia joined Custard fresh from her A-levels through the National Apprenticeship Scheme in 2014. With a passion for marketing communication and digital delivery, Georgia is articulate, confident and highly motivated with strong communication skills and lots of customer service experience.

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Charlotte Winterbourne

An articulate, analytical and team-orientated individual, Charlotte is committed to ensuring exemplary customer service skills, with a professional demeanour essential for resolving problems.

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Ellie Offin

Office Manager & PA to Managing Director Ellie is responsible for keeping the office running smoothly and ensuring all the processes and systems keep the team working effectively. An experienced PA with a background in HR, workflow and marketing, Ellie brings calm to the office and inputs into our larger marketing contracts as well as […]

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Emma Eversham

Emma has worked as a journalist for 15 years, 10 of which have been for drinks and hospitality trade publications.

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Come on over to Custard

Custard is always on the look out for great marketing and PR talent.  If you are looking to shine in an agency that will support and drive you then we’d love to hear from you. We are looking for people who know how to create and execute campaigns with tangible results for our hospitality clients. […]

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Julie Pilkington

Keeping our finances and business administration in order is Julie’s key priority. She is our leading light when it comes to oiling our accounting wheels and keeping us compliant, up to date and organised. You can always find her at the end of an email or willing to answer an accounting question.

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