Custard Communications appointed by Thwaites Hotels for launch of new FYR Restaurant in Penrith

By Katie Stephens

Custard Communications is delighted to announce a new PR contract to support the launch of new restaurant FYR at the Thwaites North Lakes Hotel and Spa, Penrith.

FYR (pronounced fire) will open in May following a complete refurbishment and the centrepiece will be Cumbria’s only open fire grill.

Diners will be able to watch the team of chefs transform regionally-sourced ingredients into tempting dishes in the heart of the restaurant, creating a culinary theatrical experience to savour.  The new interior design at FYR draws on inspiration from the surrounding Lake District landscape with contemporary artwork capturing the area at its best.

Custard Communications, working alongside Thwaites’ internal marketing team, will create a bespoke PR programme to promote the FYR to national, regional and trade media.

Custard is an integrated communications agency specialising in hospitality, tourism and leisure. Creative, strategic and fearless, the team invests heart and soul into implementing brave and witty marketing and PR campaigns that deliver real, measurable results.

Being immersed in the hospitality sector enables Custard to develop and maintain influential, long-term relationships with the media and to keep on top of the latest trends. Custard’s client base spans leading event venues, hotels, trade associations, exhibitions and industry suppliers.

For further information:  tel: 01768 868111